Which individuals counting technologies are best for you?

In case you are a novice to retail people counting the other of the first questions you will be wondering is which technology must i be utilising?


You’ll find three main varieties of technologies; beams, thermal and video. Each have their own benefits and weaknesses with regards to the environment they are being installed in.

Beam Counters – In many cases are battery operated and thus suited to temporary use. They may be easy to install and take away, but also susceptible to become damaged and field of view blocked. They may be unable to count people walking through an entrance side-by-side and so will undercount.

Thermal Cameras – Infra-red devices just like the IRISYS cameras include the most in-demand store analytics on the globe. These units are IP enabled and most one unit may be linked together for wide entrances. Accuracy levels are very good.

Video Cameras – Be single or dual vision IP enabled devices. The only view cameras are usually less accurate. Overall it items are more expense than thermal cameras. The dual-view cameras are as accurate as the thermal devices in many instances.

At StoreTech our software option is hardware independent, this means in the event you already own people counting hardware its potential we could integrate and import the visitor data into our solution.

With more than 15 years experience with people counting industry, StoreTech are satisfied to talk about the advantages and disadvantages of each type of technology and work with you to select the most suitable choice.
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