Which people counting technology is best for your needs?

If you’re a new comer to retail people counting and the other of the first questions you may be questioning is which technology should I be utilising?


You can find three main forms of technologies; beams, thermal and video. Each have their very own benefits and weaknesses with regards to the environment they’re being positioned in.

Beam Counters – Will often be battery operated and therefore fitted to short-run use. These are simple to install and take, but additionally vulnerable to get damaged and field of view blocked. These are unable to count people walking through an entrance side-by-side and so will undercount.

Thermal Cameras – Infra-red devices like the IRISYS cameras are the most favored footfall counting solutions on earth. These devices are IP enabled and over one unit might be linked together for wide entrances. Accuracy levels are extremely good.

Video Cameras – Be single or dual vision IP enabled devices. The single view cameras are often less accurate. Overall the video products are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices in many instances.

At StoreTech our software option would be hardware independent, this means in case you already own people counting hardware its likely we can easily integrate and import the visitor data into our solution.

With more than Many years experience in the people counting industry, StoreTech are satisfied to share with you the pros and cons of each type of technology and assist you to select the best choice.
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