Many people believe marketing with video is only a passing fad and it’s effectiveness will eventually run it’s course. To me this sounds plain ludicrous. It could have already been like someone saying 50 years ago that TV only agreed to be a passing fad. Picture is really a powerful way for communicating and I predict it continue to grow on the next few years.
In this post I’ll supply a few methods for using creating videos for your advertising campaigns.
Ideally your video should display a web link to your website at the beginning and end. I take advantage of video intro and outro clips that have a graphic of my website. I sandwich my content video between. For your video’s content, you should use the narrated Powerpoint presentation or even an actual video individuals teaching. It all depends where method you’re equipped to do and effective in doing. Additionally, it depends upon what you’re teaching. Some videos may need screenshots or images. Hence the live recording wouldn’t work in these cases. I’ve found that every kind of video works equally well for generating traffic to my websites. The Powerpoint method needs a bit longer because you have to do more work (creating slides and recording voice). It’s your video’s content that’s key.
Lets talk about the content of your video. During your teaching, give attention to one main theme. Don’t use a shotgun approach and try and cover an excessive amount of information. It’s more advantageous to produce multiple videos – each on a single topic. I actually do encourage you though, to give up the maximum amount of valuable information as you can. This may greatly increase your credibility with viewers while increasing your chances of converting viewers into customers. Use a good proactive approach at the end of your video, try not to be too salesy. You’ll need viewers simply to walk away using the feeing they received good, valuable information and wasn’t pitched to.
Finally, write a good description of the video and will include a link in your landing page or website as close up as possible. I would recommend making your link look Outro by placing it inside the first sentence of the description. Include five or six keyword tags which are related in your video’s content.
Don’t submit your video to many sharing sites since this looks spammy for the search engines like google and you will probably get penalized to have duplicate videos. I would recommend submitting each video to merely one site. Try a search and find the most notable five sites and alternate your submissions to each.
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