From what consumers elect to buy which brand doesn’t buy which brand perspective
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have inked well, which is China’s many emerging home brands, or may be established for any decade or two, from the factory The brand companies don’t match what the law states. Like 2 hundred meters from the track, one has exhaust 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just give attention to a vertical category, such as bedding, bathroom, small home office chair
, bedding, IKEA will give a full set
3. Do not take on home this kind of home hypermarket and IKEA. All goods sold in IKEA stores are their particular, its pursuit to make the shopping experience better, people can’t help but go shopping. However, chinese people home Mall including Red Star Macalline continues to be playing the function of channel business, home brands for the store to rent/buy a location, store revenue may be the main channel, not selling home money, not really much power to experience Increase up, the sale of merchandise inside the store style will never be too uniform.
4. Cost, the IKEA bought truly realize the buying price of his home, in the brand was considered cheaper. This comes from the founder’s idea of cost control. IKEA product development in the designer in the designer has set the cost, considering getting the suitable solution on this cost range, comes from the price to design the creation of thinking, and many Chinese home brand is still first made Something, and factory also discussed the proof of the original expense of the sample, after which cost is from design to cost the alternative with the development thinking. 2 kinds of four ways are not the same. IKEA also with the flat packaging to regulate the logistics costs of the ancestral-level players.
5.35 years of age. As we grow older, the quest for home quality could be more than the price, the time may not be the widely used IKEA.
This is the emphasis from your perspective of the company itself: China’s traditional home brands do not look nice (though the right quality), a very important reason is always that these brand managers would be the previous generation of businessmen.
Their traditional thinking is the consumer needs it doesn’t matter what industry reflects. Produce a product out, throwing cash in the channel, pushing difficult to sell. The result is that these products shall no longer be the first one to meet the needs of young adults, and secondly, we have been in the home stores, including the Red Star Macalline and actually home, usually do not see too many shiny products, most of the things people failed to Things to buy impulsively.
In fact, since 2010, China has produced a lot of excellent home brands. Is basically committed to furniture foundries. Their entrepreneurs are younger generation, possess a study abroad or have expertise, some have their own high aesthetic, but in addition within the design industry experience or resources within the design industry, you can make an excellent product look, But in addition understand the importance of doing the emblem rather than channels. In other words, inside the product value and brand promotion, they are not bad. But one other issue that these young entrepreneurs face is because they find it hard to find a good and stable logistics.
Like a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But could produce good product manufacturers, a lot of them would be the large list of foreign brands, the latter’s foundry. In order to make a look and quality of both home brands, not only look great but also need to offer the quality of the variety of factories. However, these good factories are involved about the cooperation using the emerging Chinese home brands.
There isn’t any flexible logistics capabilities. The so-called flexible logistics means the small batch, multi-frequency output of products. This is especially true of huge orders for small orders. Unless the factory has strong data management capabilities, it is not easy to fulfill the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it prepared to accept such orders.
Usually do not trust. On the other hand, the big factories don’t invariably trust chinese people brands. This is simply not for young brands, nevertheless the Chinese brands may unspoken rules an excessive amount of, lots of things aren’t in the contract to speak about going to the wine table to talk about the passage of time, a does bad, large factories also should not handle the Chinese brand. Alternatively may be the young entrepreneurs do not trust, think teenagers don’t understand anything. This can be quite simple to comprehend, the factory people have experienced the standard sell for decades, is extremely pragmatic. Young brands talk about the development, trend and so forth they do not view the topic.
Both groups usually are not within the same language system, and even if they’re willing to come together, it is not easy to acquire together. Despite every one of the above problems, I am very optimistic concerning the emerging home brands in China. I got myself a lot myself, I think they are beautiful and practical. In the event the brand managers can learn more concerning the manufacturing side, the standard factory operators also would rather make use of an open attitude to face the brand new brand in China (this wish to achieve, may have to control from your hands of the parents, the next generation plant ), Chinese brands will be receiving better.
Can’t say just how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA and the question asked the custom furniture, are sheet metal furniture.
Greater than a decade ago, sheet metal processing technology is not mature, many brands vary in quality, bad quality manufacturers can’t guarantee the quality of products, formaldehyde will be exceeded, within this environment, IKEA strict standards, furniture style is easy, simple to assemble, is Many people’s first choice.
In recent years, the entire board industry technology upgrade, on the great number of Dieffenbach large continuous press, increase the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to reduce this content of formaldehyde, including Kang-plate popular this year, are utilized in the production process are free of formaldehyde and does not produce formaldehyde adhesives, greatly decreasing the formaldehyde content with the plate. It may be said that the big domestic board, in the press plate towards the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although are both plate-type furniture, the ideal solution is entirely different and is one of the two skill trees that are rooted in another way to do business. The biggest among both, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted according to the size the favourite color.
In other words, IKEA furniture size can not be changed, the home can put, cannot put their own way; and custom furnishings are tailor-made, the dimensions can be large or small. Customized and prefabricated finished goods are two very different approaches which are different in focus and direction of operation.
It would have been a good choice let’s focus on you to choose the manufacturer to customize your own furniture now.
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