Strategies to operating within the retail food sector will always be changing. This runs specifically true inside the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served in addition to these first-rate products.
More grocery merchandise is being purchased at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, as well as pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the dual issues of freshness and convenience? Are mainly ways they’re trying to grow sales through serving their clients better:
1. Locally sourced products. It is a since products sourced locally will likely be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their most favorite food items fresher.
In addition, today’s savvy consumers need to know wherever their foods are coming from. This gives these to quickly trace many origins as long as they experience any complications with them. Hence, locally sourced could be the new idea, which food retailers are saved to board with to meet customer demands.
2. More specialized departments. Fresh products in grocers are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and provide departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads along with other goods with unbleached flour and healthy whole grains. Specialized departments focusing on all-natural products are leaving products containing MSG. Moreover, they’re providing consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without preservatives and additives. Consumers wish to understand how their fruit and veggies are grown and processed. They wish to know perhaps the meat they’re buying is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs during these areas.
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