Strategies to operating in the retail food sector will always be changing. This runs specifically true inside the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery items are being bought at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, as well as pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the twin issues of freshness and convenience? Listed here are ways they’re trying to grow sales through serving the clientele better:
1. Locally sourced products. It’s really a since products sourced locally is going to be on supermarket shelves plus supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their favorite food items fresher.
Furthermore, today’s savvy consumers need to know in which their foods are originating from. This permits these phones easily and quickly trace their items origins whenever they experience any difficulty with them. Hence, locally sourced could be the new idea, which food retailers take presctiption board with to satisfy customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. These include artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads and other goods with unbleached flour and healthy grain. Specialized departments concentrating on all-natural merchandise is moving away from products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Industry is demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without preservatives and additives. Consumers need to know how their fruit and veggies are grown and processed. They want to know whether or not the meat they’re buying is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs over these areas.
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