Internet marketing plays a massive role for B2B early adopters at all three stages with the sales process! Here’s an executive summary of the findings as well as link to the initial article.
Leads generation Stage:
Content enables the top of mind advantage
Possibility to establish thought leadership on your business or personal brand
Excellent place to distribute your white papers, case studies and testimonials
Fine-tune your message based on customer engagement (like free general market trends!)
Social networking advertising for every stage of your buyer’s journey.
Social networking chatbots that assist sale-qualify leads saving your sales team’s time for higher-value activities.
During the sale
Gauging Lead Responses by reading their digital gestures
Communicate your customer to hold selling
Opening new networks totally free from happy customers sharing your site content.
Getting customer feedback where they need to provide it with.
Showcase how great you treat your web visitors publicly when things don’t go based on plan.
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