Video engagement on web and cellular phones has never been higher. Social media platforms like Facebook, Instagram, and Twitter are stuffed with videos; Facebook even has an entire tab dedicated to videos. Now non-social media apps are looking at video at the same time. A lot of companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have experienced tremendous success using video promotions for Instagram while the likes of Saks show in-app product videos for best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the recording playing without anyone’s knowledge with their login screens. These fun, engaging videos supply the user an excellent sense of the app along with the brand before entering the knowledge.
Compression is an important although controversial topic in app development especially when looking at hardcoded image and video content. Are designers or developers to blame for compression? How compressed should images and videos be? Should design files contain the source files or the compressed files?
While image compression is reasonably easy and accessible, video compression techniques vary according to target tool and use and will get confusing quickly. Merely wanting on the possible compression settings for videos might be intimidating, particularly if you don’t know very well what they mean.
Why compress files?
The normal file size associated with an iOS app is 37.9MB, and there are a few incentives for using compression strategies to keep the size your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster download speed on your users.
There’s a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos may be easily 100MB themselves!
When running tight on storage, it’s simple for users to enter their settings and discover which apps consider up the most space.
Beyond keeping media file sizes down to the app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.
Background videos for mobile apps are neither interactive nor the main focus of the page, so it’s better to use a super small file with the appropriate volume of quality (preferably no larger than 5-10MB). The recording doesn’t even need to be too long, especially if it provides a seamless loop.
While GIFs and video clips can be used this purpose, video clips tend to be smaller in proportions than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
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