Based on the FDI policy guidelines, “Marketplace model of e-commerce means providing of the information technology platform by an e-commerce entity on a digital and electronic network to do something as being a facilitator between seller and buyer.”
The principle feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for customers to get which has a large number of sellers onboard to purchase an item online. Thus, every time a product from amazon is bought, you happen to be actually purchasing it coming from a registered seller with it. As a result the merchandise isn’t directly sold by amazon. Here, amazon is simply website platform which facilitates a meeting spot for the consumer to meets numerous seller and offer various options and value levels to get a products or services.
Whereas the Inventory-led websites have specialized but limited selection and the serious customers may signing in about bat roosting website to get a specific selection, for example caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Playing field
A lot of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or even a large enterprise who’ve inked privileged works with them which will help them offer great deals or discounts towards the customers. This might will include a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player under a pre-agreed arrangement.
You regularly realize that some products are available on your website at 40% -60% discounts that is even hard for the manufacturer to offer. You regularly realize that there are 40-50 sellers to get a buy books online Mumbai but excepting one anchor seller, no one is able to offer such exciting discounts or offers. They will mask other seller completely and corner almost entire need for the products, thereby also frustrate these multiple genuine sellers to achieve absolutely free themes using their honest pricing offers.
Virtually all e-commerce players are saved to the verge of re-discovering their business models and aspire to become profitable sooner. Truth be told, none have been able to see a penny in profit thus far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and many have been soldout to other people. Year 2017 would see a lot more to fasten belts and continue to keep solve this riddle lest they perish within the race towards the survival of the fittest.
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