Social media was once considered to be only for teens or for those searching for romance and relationships but that has changed dramatically recently. Facebook has evolved as one of the most valuable assets to advertisers who are trying to reach a particular niche audience.
Facebook is the largest and most seen social network on the web today is.
Not only is it a very popular place for social interactions but also it’s becoming a fiercely competitive marketing tool. Many entrepreneurs have started to tap into this advantageous way of generating leads and sales for their businesses. Research is showing that the typical Facebook user spends just over 6 hours a month on Facebook which is double the amount of time of its nearest rival, Google. More than 50 percent of these users are perusing Facebook from a mobile device, meaning that there are more than 543 mobile users searching for goods and services while on-the-go. Every day you’ll find over 3.2 billion things that are enjoyed or commented about on Facebook pages which translates into a really powerful mode of advertising for any organization.
Advertising targets on Facebook are providing around a 5 fold return on any investment because of the strategic targeting of the right audience. Consumers are becoming more aware of manufacturers and are remembering what they are seeing more than other online advertising averages. Facebook marketing is your catalyst for more favorable conversations about companies too. More importantly, the 47% trust rate for advertisements on Facebook controls a respect and comprehension of the tool that can effectively be employed to enlarge the bottom line.
When considering the most effective method to spend advertising dollars, you should include Facebook advertising in your plan. You can connect to the exploding power to target new business, to create high quality prospects, and to piggyback additional advertising strategies, like word-of-mouth advertising, to effectively extend your advertising currencies. An entirely new world of possibilities will be opened to you with all Facebook advertising.
Facebook advertisers are permitted to geo-target an audience by country which allows the advertiser the ability to restrict or expand the message of the advertisement based on preferences that are chosen. Most of the countries on earth are now Facebook friendly that expands boundaries that after limited the sale of products to smaller regions and locations.
Among the features of advertisements using Facebook is the benefit of keyword interest targeting. When a user signs up for Facebook, they create a profile page that’s based on their interests, likes, and actions. This may better target an audience that’s already interested in your ad before they see it. As an example, let us say you as an advertiser are trying to reach people that are doing home remodeling projects. If you type in the term home remodeling, then a listing of keywords will be pulled for you who are related to the profiles of consumers who listed home remodeling as one of their interests. After that you can choose any one of these keywords in your advertisement to reach people who have those keywords in their profiles.
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