We (along with the remaining portion of the internet in the past decade) previously spent time convincing you of the need for acquiring online reviews for your business. Why don’t we just assume you’re obsessed about some great benefits of using a lot of people tout how awesome you’re on the world wide web.
However, it isn’t safe to visualize we all know wherever from the wide world of the world wide web we are able to point those well wishers whenever they wish to sing our praises. After all, we may be capable of rattle off a few sites (“Yelp! And they come to appear on the internet Maps, too?”), but unfortunately we cannot exactly have a laundry list of options at our disposal.
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Take a look at our list of the very best product review websites for B2B and B2C companies. Take into account that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon. This site post won’t enter websites that are specific to at least one industry, however it will provide this website that connect with businesses in almost any industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was among the first websites to allow people to post reviews of items in 1995, and yes it remains the most important resources for consumers looking to make informed purchase decisions. Even when people can and also do get a product elsewhere, should it be obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then lots of people will look up its Amazon review before they end up buying.
After that separate your product from that appears much like it? Those shiny gold stars and good customer reviews. Items are rated over a five-star rating scale, that is divided by amount of reviews per star, then most helpful customer reviews and quite a few recent customer reviews.
2) Angie’s List
Geared toward U.S.-based service businesses, Angie’s List can be a “higher-end” website, because users have to pay for membership. Nevertheless, you get what you buy. The reviews, given while on an A-F scale, are usually very well-thought out — very little that ranting and raving that’s more common on free review sites. The reviews can’t be anonymous, that helps lessen fake or misrepresentative reviews, companies should answer the reviews posted about the subject, too.
It’s absolve to generate a page for your company. When you have yours, encourage your clients that are on Angie’s List to go away reviews there — members are the only ones able to take action!
3) Choice
Have customers in Australia? Option is a member-funded review website based in Australia. Choice independently test services and products and supply performance reviews for their members. The majority of their work involves testing services and products themselves, creating product comparisons, and writing buying guides. Additionally, though, they are doing allow members to rate and discuss specific product brands and models with other Choice members. If you have customers in Australia, we propose encouraging those who find themselves on CHOICE to leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded from Europe into 65 countries, such as the U.S. The woking platform for businesses helps companies from all over the entire world proactively collect customer reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.
When they have a basic version at no cost (each day produce a profile page and collect customer reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social media, and link review data for your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets potential customers post questions and receive answers straight from your customer support team.
6) Which?
Which? is surely an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, oahu is the folks of which? who write the reviews — not the shoppers. They don’t really accept submissions for product testing or survey inclusion, nonetheless they do encourage people to allow them be familiar with many and services by emailing [email protected].
Although this leaves less room for you to influence whether your merchandise wind up on their own site, it is worth knowing about and checking in about this popular site, particularly if you have customers from the U.K. Your website has testimonials for anything from dishwashers and tablets to cars and charge cards. They test and review these products themselves, and then come up with both their methodologies and results. In addition they take customer surveys of products like the best and worst firms for customer support.
A lot of their content articles are free, but customers can be members for ?10.75 per month to acquire access to a “Best Buys” and “Don’t Buy” list, the newest reviews of items off their test labs, and access to their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and buy all products which they test. (Fun fact: They purchase and test 80 cars per year!) This can be about as legitimate because it gets. As such, there’s not much that you can do here “except” let’s say you sell an item, ensure it’s really, really good.
Basically, you could have this website being a lesson in excellent article marketing. For each and every product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Basically the key to great content, are we right?
8) TripAdvisor
Should you be from the travel, hotel, airline, entertainment, or restaurant industries around the globe, you should browse the reviews around the popular website TripAdvisor. Since the largest travel site on the globe, it’s over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost any location on the globe you might image. A number of people look there prior to a trip.
The true secret into a successful profile on TripAdvisor is which makes it as near to the peak of these popularity index as possible, to ensure that people looking for information in the specific place call at your listing. Based on TripAdvisor, the recognition ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they offer businesses looking to increase their ranking:
Quantity: Ask your guests to publish reviews, and use our management center tools to remind them when they take a look at. Offering incentives for reviews is against the rules, though — take a look at our policy to successfully determine what is and isn’t okay.
Quality: Guests who enjoyed top notch hospitality plus a memorable experience may write positive reviews. Monitor what previous reviewers wrote to determine what worked and failed to perform best for your property to help you maintain and increase your service.
Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews tight on effect on a hotel’s ranking with time. Once more, encourage guests to publish reviews to help keep fresh content rolling in.”
9) Yelp
Yelp can be a free website that lets consumers rate businesses over a five-star scale. Service repair shop can generate a profile on Yelp at no cost, and users can setup their unique free profiles to check a company. You’re absolve to answer reviewers, too, but we propose having a balanced and polite procedure for any negative reviews you receive, as Yelpers are in quite a tight-knit community.
Yelp has also fit in fire in the last several years for a few slightly shady practices, like incentivizing businesses to advertise with them to acquire gaming the search most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to take a look at Yelp reviews as a whole and with the reviewer’s clout at heart, instead of getting powered down by way of a business because of one bad listing.
However, it is to your great advantage to secure a constant stream of positive online reviews visiting your business’ Yelp account so happy company is always at the top of your review feed — especially is you are a location-based business. Yelp profile information contains items like store hours and location information, which means that your profile will often generate when we Google your company.
10) Google My Business
You already know those reviews that show with you google for a business? Yeah, those things take presctiption their list greatly.
Google’s Pigeon algorithm update uses distance and location ranking parameters to provide improved regional online research results. So, in order for your business’ how do people be properly optimized for search, you should setup verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and so forth, especially online, can give you a lift in search. Only verified local Google+ pages can answer reviews.
An added bonus? Google Maps pulls that information and those reviews into the app, so using a lots of content in that room will make your company look more reputable.
11) Yahoo! Local Listings
Just like Google My Business reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating system.
Based on Google search Land, Yahoo! still receives about 10% of google search share. So even if you n’t need to invest time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt to the 10%.
Review Websites for B2B Companies
12) G2 Crowd
If your business sells software, you should be sure you have a presence on G2 Crowd. Monthly, over 300,000 people thinking about buying software browse the 37,000+ reading user reviews on this internet site for them to make better purchasing decisions.
G2 Crowd operates kind of like Yelp, but also in a unique niche. Organizations are reviewed over a five-star scale, and reviews cover anything from setup as well as simple useful to security and support. Reviewers answer questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to other people considered the product or service.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is surely an online website for software businesses. Reviewers on the website are authenticated via LinkedIn to make sure they’re users (although reviews themselves can nonetheless be anonymous), allowing users to determine what their LinkedIn connections say about particular website programs on TrustRadius. This adds a layer of trust for somebody reading the website.
You should use the website to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of these products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve assembled a lot of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the correct product for them depending on a huge selection of reviews and user ratings.
14) Salesforce AppExchange
Come with an app around the Salesforce AppExchange? You’ll wish to monitor your app’s ratings and reviews there. Testamonials are with different five-star rating system, each app has reviews listed most abundant in helpful positive review and quite a few helpful negative reviews first, then all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews and discover the quantity of downloads with only a few clicks.
For Online Reviews Both B2B & B2C
15) Bbb
A nonprofit site, the Better Business Bureau (BBB) evaluates all kinds of businesses against some guidelines for a way businesses should treat people. They don’t really directly recommend or endorse any businesses, products, or services; they simply provide the public with the information on their internet site about businesses, and when they’ve met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, being a short company bio along with the company’s accreditation status, past any complaints made about the business and whether they were resolved, customer reviews, along with the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor is surely an employee website which enables anyone — from prospective employees to potential customers to investors — get an idea of that of a clients are really like from inside. In other words, it may help look at the more qualitative factors of products like valuation.
Employees can share what it’s want to interview and work on their companies, along with the site shows visitors which information mill rated highest by their workers. Many employers use it to construct their employment brand for them to target and recruit candidates, but you could also utilize the reviews to share ideas internally for improvement among your management team.
Creating an employer account is provided for free, and it is simple to track and answer reviews. As an example, it is possible to setup alerts so that you get an email each time a new review is posted to help you acknowledge and answer each.
Other areas for Customer feedback
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and how do people encourage online reviews … plus some brands just buy them unsolicited, for much better or for worse.
Here are some websites that, if you decide to (please, opt to) can serve as additional hubs for online reviews. And they’re awesome, because they have enormous reach, and you have some — if not entire — control over these properties.
17) Facebook Ratings & Reviews
Are you aware there exists a position on Facebook for fans to go away ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like around the left-hand side of your Facebook Page, so you can’t move or eliminate it as if you can other areas of your Page.
Anyone logged into Facebook can post a rating or review of a company. All they should do is visit the Reviews part of your Page, click on the grey stars to decide on a rating, and then write an optional review. They could make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter causes it to be appear to be an odd place to try to accumulate reviews. But while users probably won’t always look for reviews entirely on Twitter (if you do not started some form of review hashtag, perhaps), tweets are still indexed in search results. This means a user’s tweet, whether complimentary or less-than, could pop-up from the SERPs when someone’s looking for reviews on your own business.
In addition to that — there’s things you can actively apply the positive tweets coming at you. For instance, we tested the portion of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews while on an ebook we had been promoting at the time. You know what happened? The CTA with the three tweets converted a lot better than the CTA with no tweets. Should you start to “Favorite” tweets that may serve as positive reviews in the foreseeable future, it will be easier to find them when you wish for their services within your marketing.
19) Your individual Website
Finally, usually the one place where you have total and utter control: your website. This is an great spot to publicize reviews you receive (perhaps embed some of the people tweets you favorited?) You might create a section of your website dedicated only to reviews and testimonials, and also incorporate a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews so you encounter happy customers which make you a good review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a position on your website to create their kind words. Attempt to add testimonials to landing pages and product pages, too.
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