We (as well as the other internet within the last decade) have already spent a little while convincing you from the significance about acquiring online reviews on your business. Why don’t we just assume you’re deeply in love with the advantages of having a couple of people tout how awesome you are well on the web.
That said, it isn’t really safe to visualize we all know in which inside the wide realm of the web we can easily point those well wishers when they wish to sing our praises. What i’m saying is, we might be able to rattle off a few sites (“Yelp! And I think you can get them to appear in Google Maps, too?”), but and we don’t exactly use a laundry listing of options at our disposal.
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Check out our listing of the best product review websites for B2B and B2C companies. Remember that every industry has niche sites, too. For instance, those who work in center industry may want to perform UrbanSpoon. This blog post won’t get into websites that are specific to at least one industry, but it’ll provide review site that affect businesses in almost any industry.
Review Sites for B2C Companies
1) Amazon Testimonials
Amazon was among the first internet vendors to allow consumers to post reviews of goods in 1995, also it remains the most important helpful consumers looking to make informed purchase decisions. Even if people can and also do buy a product elsewhere, should it be deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many individuals will appear up its Amazon review before they end up buying.
And what will separate your product or service from one that looks the same as it? Those shiny gold stars and good reviews. Goods are rated with a five-star rating scale, that’s broken down by number of reviews per star, as well as most helpful reviews and most recent reviews.
2) Angie’s List
Aimed toward U.S.-based service businesses, Angie’s List is a “higher-end” review site, because users have to fund membership. However you get what you spend on. The reviews, given with an A-F scale, are generally very well-thought out — not a lot of that ranting and raving that’s more widespread on free review sites. The reviews can not be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to reply to the reviews posted about them, too.
It’s liberated to generate a page on your company. Once you’ve yours, encourage your visitors who will be on Angie’s List to depart reviews there — members include the only ones able to take action!
3) Choice
Have customers in Australia? Choice is a member-funded review website situated in Australia. Choice independently test products and provide performance reviews on their members. The bulk of their job involves testing products themselves, creating product comparisons, and writing buying guides. Furthermore, though, they actually do allow members to rate and discuss specific product models and brands with other Choice members. When you have customers in Australia, we advise encouraging those who are on Replacement for leave reviews there.
4) Trustpilot
Trustpilot is a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded from Europe into 65 countries, including the U.S. System for businesses helps companies from all over the globe proactively collect reviews. Oahu is the customers who write both product and seller reviews, keeping it third-party verified.
Since they use a basic version free of charge (this allows you to develop a profile page and collect reviews), their paid versions enable you to create customizable review invitations, share ratings and reviews on social networking, and link review data for your internal business systems.
5) TestFreaks
Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers from your customer care team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it does not take folks where? who write the reviews — not the shoppers. They don’t really accept submissions for product testing or survey inclusion, but they do persuade folks to let them know about their products and services by emailing [email protected].
Even though this leaves less room that you should influence whether your products or services turn out on their site, it is worthwhile to learn about and checking in about this popular site, particularly if you have customers inside the U.K. The web site has reviews for everything from dishwashers and tablets to cars and credit cards. They make sure review all these products themselves, after which write about both their methodologies and results. In addition they take customer surveys of products prefer and worst firms for customer care.
A lot of their submissions are free, but customers can become members for ?10.75 per month to acquire usage of a “Best Buys” and “Don’t Buy” list, the newest reviews of goods off their test labs, and usage of their consumer legal counsel service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and spend on all goods that they test. (Fun fact: They buy and test 80 cars annually!) This really is about as legitimate since it gets. Consequently, there’s not much you’re able to do here “except” if you sell a product or service, be sure it’s really, fantastic.
Regardless of anything else, you might have this amazing site as a lesson in excellent articles. Per product they review, they provide review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?
8) TripAdvisor
In case you are inside the travel, hotel, airline, entertainment, or restaurant industries around the globe, you will want to read the reviews around the popular website TripAdvisor. Because the largest travel site on the globe, it’s over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on their about low airfares, travel guides, rental listings, and advice forums about almost any location on the globe you may image. A lot of people look there prior to a vacation.
The main element into a successful profile on TripAdvisor is making it as close up with their popularity index as is possible, in order that people looking for information in a specific place view your listing. Based on TripAdvisor, the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they give businesses looking to grow their ranking:
Quantity: Ask you and your guests to create reviews, and employ our management center tools to remind them after they check out. Offering incentives for reviews is contrary to the rules, though — examine our policy to actually know very well what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality as well as a memorable experience are more likely to write reviews that are positive. Monitor what previous reviewers wrote to find out what worked and didn’t perform most optimally on your property so that you can maintain and improve your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews tight on effect on a hotel’s ranking with time. Once again, encourage guests to create reviews to hold fresh content rolling in.”
9) Yelp
Yelp is a free review site that lets consumers rate businesses with a five-star scale. Any business can generate a profile on Yelp free of charge, and users can set up their unique free profiles to review a company. You’re liberated to reply to reviewers, too, but we advise choosing a balanced and polite procedure for any negative reviews you get, as Yelpers will be in a fairly tight-knit community.
Yelp in addition has are categorized as fire within the last couple of years for some slightly shady practices, like incentivizing businesses to market together in return for gaming the hunt latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers began to have a look at Yelp reviews all together along with the reviewer’s clout in mind, instead of getting powered down by a business as a consequence of one bad listing.
That said, it is to help you to acquire a constant stream of positive online reviews coming to your business’ Yelp account so happy customers are always at the top of your review feed — especially is you’re a location-based business. Yelp profile information contains things such as store hours and location information, which means your profile will usually show up when people Google your small business.
10) Google My Business
You already know those reviews that show on top of you search Google for a business? Yeah, those things are stored on this list in a big way.
Google’s Pigeon algorithm update uses distance and location ranking parameters to supply improved local search results. So, in order for your business’ website to be properly optimized for search, you will want to set up verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and so forth, especially on the search engines, can give you a lift in search. Only verified local Google+ pages can reply to reviews.
An extra? Google Maps pulls that information and the ones reviews into the app, so having a lots of content inside is likely to make your small business look more reputable.
11) Yahoo! Local Listings
Comparable to Google My Business reviews, Yahoo! Local reviews let users post reviews of companies with a five-star rating system.
Based on Internet search engine Land, Yahoo! still receives about 10% of internet search engine share. So however, you might not need to take a position time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt with the 10%.
Review Websites for B2B Companies
12) G2 Crowd
Should your business sells software, you will want to be sure you use a presence on G2 Crowd. Every month, over 300,000 people looking to purchase software look at 37,000+ user feedback on this website to enable them to make better purchasing decisions.
G2 Crowd operates a lot like Yelp, in a unique niche. Organizations are reviewed with a five-star scale, and reviews cover everything from setup as well as simple useful to security and support. Reviewers respond to questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to other people considered the merchandise.” Also, you are able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online review site for software businesses. Reviewers on the spot are authenticated via LinkedIn to be sure they’re users (although reviews themselves can nevertheless be anonymous), which allows users to find out what their LinkedIn connections assert about particular website programs on TrustRadius. This adds a layer of trust for an individual reading your website.
You may use your website to browse reviews of human companies, or compare two companies side-by-side to compare their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
Along with their company reviews, they’ve come up with a lot of buyer guides for categories including talent keeper, business intelligence software, core HR software, social networking, and A/B testing to help individuals find the appropriate product for the kids according to a huge selection of reviews and user ratings.
14) Salesforce AppExchange
Provide an app around the Salesforce AppExchange? Then you’ll definitely wish to keep an eye on your app’s ratings and reviews there. Testamonials are according to a five-star rating system, each app has reviews listed most abundant in helpful positive review and most helpful negative reviews first, as well as all reviews, from which users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews and discover the volume of downloads with just several clicks.
For Online Reviews Both B2B & B2C
15) Ddd
A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against some guidelines for how businesses should treat the population. They don’t really directly recommend or endorse any businesses, products, or services; they just supply the public together with the information about their website about businesses, and when they have been met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, being a short company bio as well as the company’s accreditation status, a history of any complaints made regarding the business and whether were resolved, reviews, as well as the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is definitely an employee review site which enables anyone — from prospective employees to prospects to investors — experience an notion of what a company is love from the inside of. Quite simply, it helps look at the more qualitative factors of products like valuation.
Employees can share how it’s love to interview and just work at their companies, as well as the site shows visitors which organizations are rated highest by their employees. Many employers apply it to construct their employment brand to enable them to target and recruit candidates, but you can also utilize reviews to talk about ideas internally for improvement among your management team.
Creating a company account costs nothing, and it is simple to track and reply to reviews. By way of example, you are able to set up alerts so that you experience an email every time a new review is posted so that you can acknowledge and reply to each one of these.
Other Places for Customer feedback
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and website to encourage online reviews … and several brands just make them unsolicited, for much better or for worse.
Here are several websites that, if you (please, opt to) may serve as additional hubs for online reviews. And they are generally awesome, because they have enormous reach, and you have some — otherwise entire — treatments for these properties.
17) Facebook Ratings & Reviews
Are you aware there’s a position on Facebook for fans to depart ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems around the left-hand side of your Facebook Page, so you can’t move or take it off as you can the rest of your Page.
Anyone logged into Facebook can post a rating or report on a company. All they must do is visit the Reviews portion of your Page, go through the grey stars to select a rating, after which write an optional review. They’re able to make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be appear like an odd location to try and accumulate reviews. But while users may well not always seek out reviews directly on Twitter (unless you started some sort of review hashtag, perhaps), tweets are still indexed in search results. This means a user’s tweet, whether complimentary or less-than, could appear inside the SERPs when someone’s looking for reviews in your business.
Not just that — there’s stuff you can actively do with the positive tweets coming to you. For instance, we tested the element of social proof on conversions only at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we had been promoting at the time. Guess what happens happened? The CTA together with the three tweets converted much better than the CTA with no tweets. If you will “Favorite” tweets that may function as reviews that are positive down the road, it will be easier to find them when you need for their services in your marketing.
19) Your Own Website
Finally, the main one place in which you have total and utter control: your web site. It is really an great spot to publicize reviews you get (perhaps embed some of those tweets you favorited?) You could carve out a piece of your website dedicated only to reviews and testimonials, and also incorporate a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews so you encounter happy customers who would like to leave you an optimistic review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a position on your web site to create their kind words. Attempt to add testimonials to landing pages and product pages, too.
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