The layout, design and style of your website has a lot to do with the overall impression people have of you and your business. Like it or not, websites are often judged mainly by their appearance and you have to face the fact that people will look at the design before noticing anything else about the site. The purpose of this article is to show you what elements you need to focus on to ensure that your website doesn’t fail when it comes to the design part.
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Even if you are not shooting for search engine rankings, it is a very good practice to assign relevant names to your webpage filenames. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. Your main keyword phrase for that page will go in the filename extension. Also, avoid using underscores when you do this and do use the hyphen. Doing this will allow your pages to be correctly categorized by the Google bot – since this is completely for the benefit of Google SEO. While not totally about web design, it will contribute some amount to usability perhaps. Placement of Content: An important design element is the proper placement of content on your website; your visitors shouldn’t have to be faced with large blocks of text that are unreadable. The way material is formatted can make a big difference, so be sure to organize everything properly. Too much unbroken text can be exhausting and off-putting, so use white space as much as possible to create a more open feeling. This especially applies to websites that are content oriented, where the value is in the content offered. The longer people remain on your site, the better for you, and they’ll stay longer if they find the design appealing.
If your site will be for content, then make sure your content is the centerpiece of each page. A site that makes heavy use of Flash animation always makes us think the designer, or the webmaster, is just trying to impress people. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.
Flash can slow a site down tremendously, so if you are not familiar with speed optimization you should be careful. You can and should link to your content from a page that is heavy with Flash, but we would have to ask you why you want to use Flash. There are a lot of people who prefer to avoid dealing with Flash completely on webpages, so the external link to content may be a good idea. If your goal is to give your visitors the best possible experience on your site, you have to keep in mind that every feature, button, color, font choice, etc. will have some impact on the way your site looks and how people react to it.
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