Technologies are influencing our means of acting, it influences our knowhow and marketers must accommodate it. From the industrial era thought was linear and organizations files structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable strategy for seeing things. Having one of these in your mind, will enable us to adapt more careful.
This hitting the ground with the most recent technological development is influencing publishers to adapt or die. One those trends will be the increased utilization of “fringe” social hubs. Brands which has a broader presence will certainly be type of less skeptical when publishing content via social hubs that were considered during the past “fringe.” Over time we’re also noticing many interesting strategies to interactive content, among those is by 360 views photo as being a virtual 360 view. One other trend may be the utilization of animated GIFs dominating newsfeeds and timelines. These continues its growth for the following years.
According to technology yet again, algorithms are to build content. We’re now listening the creation of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing that the proper mixture of SEO, SMM, UX and analytics can assist you reap rich rewards when you value their importance equally and treat them together as an alternative to individual components
Paid Social. We remarked that back in 2015 there were a big growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course continues to dwindle as social networking sites aggressively push to promote on his or her platforms. It’s time and energy to make amends for the paid social approach since this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison to content on the native publishing platforms.
Real-time aggregated content articles are around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events while they happen-
Fringe social hubs. Brands which has a broader presence will definitely be kind of less skeptical when publishing content via social hubs which are considered during the past “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are dedicated to Snapchat and Instagram and will only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a study by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a a part of every content online marketing strategy in 2016.
Visual content including infographics continue enabling marketers to provide personalized content. Global internet speed grew by 17% in a single year. Slow internet connection is not a problem anymore, therefore delivering cool graphic-oriented content should be paramount to try for the following years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences as time passes. It’s remained the same as years overlook however it will just get higher and next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the subsequent years is augmented reality. Creating virtual reality based content allows marketers to explore a new frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video option is opening a new whole world of article marketing possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This is one of the primary key drivers that can define SEO in 2016.
Finally, get this to year the time to create real bonds between customers plus your brand. Do internal marketing for your organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is a result of internal resistance. To supply a powerful brand to customers means marketers have to effectively engage and cut across a corporation. This is neither easy nor welcome, however it appears many agree. Increasing the product offering could be the #1 way marketers feel customer intimacy could be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is where they could most effectively build intimacy. In addition they indicated that the majority of the clientele associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market is often more important than ever before this coming year – how these content articles is delivered, though, is the vital thing. App development and content to have an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are beginning to consider notice. Facebook has now integrated branded campaigns into Facebook Messenger and offers to do much more of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat provides Snapchat Discover and the selection for any advertiser or individual to produce their own geo filter with Snapchat at will. Messaging is definitely huge in the digital world. Expect digital marketers making it a whole lot larger.
A trend towards a longer sales funnel where digital marketers produce an increasingly advanced worthwhile upfront, before moving towards getting their email or entering into a sales sequence. This will likely usually maintain are content marketing – via blogs, YouTube videos, and webinars, and also through the rapidly growing live video space using platforms such as Periscope and Facebook Live. One of the most successful digital marketers is going to be those people who are capable to set up a high level of trust before asking clients and customers for the sale. That is additional benefit marketers given that they should strategically craft a large amount of free content, however the rewards will be the form of a simpler sale when they do request it, since they have previously established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But data is now more dynamic, accessible, and broadly understood. This may open new opportunities for messaging optimization – but, most importantly, this use of data will challenge marketers being nimbler and responsive.
Awesomedia one of the biggest brand marketing strategy & digital agency in Scandinavia use science, technology and inspiration from above to take you to definitely divine realms of absolute moments of awe, while others offer you a temporal experience, awesomedia from Finland takes your brand to positioning it towards the heart and soul of the target. The others are only beautiful designs.
Contact Awesomedia at www.awesomedia.org for a free branding consultation!
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