Technologies are influencing our strategy for acting, it influences our knowhow and marketers must adjust to it. From the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable strategy for seeing things. Having this in mind, will enable us to adapt more careful.
This experience of the newest technological development is influencing publishers to evolve or die. One those trends could be the increased use of “fringe” social hubs. Brands with a broader presence will unquestionably be type of less skeptical when publishing content via social hubs which are considered before “fringe.” Over time we are also noticing many interesting means of interactive content, one of those is thru 360 views photo as being a virtual 360 view. The other trend could be the usage of animated GIFs dominating newsfeeds and timelines. Both of these will continue its growth for the next years.
According to technology again, algorithms are actually to get content. We are now listening the introduction of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing which a proper combination of SEO, SMM, UX and analytics will help you reap rich rewards when you value their importance equally and treat them jointly as opposed to individual components
Paid Social. We pointed out that back in 2015 there were a major growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally continues to dwindle as social networking sites aggressively push for marketing on their own platforms. It’s time to compensate for the paid social approach as this is just getting bigger
New publishing options in social websites. Instant articles by Facebook can help publishers give their content more visibility when compared with content on the native publishing platforms.
Real-time aggregated content is about the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be kind of less skeptical when publishing content via social hubs that have been considered before “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are dedicated to Snapchat and Instagram and definately will only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a survey by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a portion of every content web marketing strategy in 2016.
Visual content including infographics continues enabling marketers to provide personalized content. Global internet speed grew by 17% in one year. Slow net connection isn’t a problem anymore, therefore delivering cool graphic-oriented content must be paramount to employ for an additional years.
Mobile marketing will rise even higher. There’ll be more mobile access to new audiences as time goes by. It’s remained the same as years pass by but it’ll just get higher far better next years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the next years is augmented reality. Creating virtual reality based content allows marketers to understand more about a new frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video choices opening the latest realm of content creation possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started concentrating on ranking for long-tail keywords. This will be one of the primary key drivers that will define SEO in 2016.
Finally, choose this year time to ascertain real bonds between customers along with your brand. Do internal marketing for your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is caused by internal resistance. To supply a powerful brand to customers means marketers have to effectively engage and cut across a company. This can be neither easy nor welcome, but it appears many agree. Increasing the product offering may be the #1 way marketers feel customer intimacy might be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is when they are able to most effectively build intimacy. Additionally they indicated that many their clients associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience may well be more important than previously this year – how this article is delivered, though, is the vital thing. App development and content to have an instant society. The 5 most widely used messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers start to take notice. Facebook has integrated branded campaigns into Facebook Messenger and intends to do much more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover and the choice for any advertiser or individual to create their unique geo filter with Snapchat at the moment. Messaging has already been huge in the digital world. Expect digital marketers to really make it even bigger.
A trend perfectly into a longer sales funnel where digital marketers present an increasingly higher level valueable upfront, before moving towards requesting their email or moving into a sales sequence. This can usually take the form of content marketing – via blog articles, YouTube videos, and webinars, in addition to over the growing live video space using platforms including Periscope and Facebook Live. The most successful digital marketers will likely be those who find themselves capable of begin a high level of trust before asking clients and customers to the sale. This really is additional work for marketers because they will have to strategically craft a substantial amount of free content, nevertheless the rewards will be the form of a less arduous sale after they do request it, simply because previously established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But info is now more dynamic, accessible, and broadly understood. This will open up new opportunities for messaging optimization – but, more importantly, this usage of data will challenge marketers to get nimbler and responsive.
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