We (as well as the remaining internet within the past decade) have spent a while convincing you from the importance of acquiring online reviews to your business. How about we just assume you’re obsessed about the benefits of having a bunch of people tout how awesome you’re on the world wide web.
That said, it’s not safe to assume you know in which from the wide arena of the world wide web we can easily point those well wishers once they desire to sing our praises. What i’m saying is, we may be capable to rattle off a few sites (“Yelp! And I think you can use them to show up online Maps, too?”), but unfortunately we cannot exactly use a laundry listing of options at our disposal.
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Have a look at our listing of the top product review websites for B2B and B2C companies. Take into account that every industry has niche websites, too. For instance, those invoved with district industry may choose to perform UrbanSpoon. This web site post won’t get into websites that are specific to 1 industry, but it’ll provide give us your opinion that sign up for businesses in any industry.
Review Sites for B2C Companies
1) Amazon Customer testimonials
Amazon was one of the primary internet vendors to allow for consumers to post reviews of items in 1995, and it remains probably the most important helpful consumers looking to make informed purchase decisions. Even if people can and in many cases do buy a product elsewhere, should it be obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then many people will look up its Amazon review before they purchase.
And what will separate your products from one that looks just like it? Those shiny gold stars and good reviews. Merchandise is rated on the five-star rating scale, that’s broken down by number of reviews per star, then most helpful reviews and most recent reviews.
2) Angie’s List
Designed for U.S.-based service businesses, Angie’s List is often a “higher-end” review site, because users already have to pay for membership. But you get whatever you spend on. The reviews, given on an A-F scale, are generally very well-thought out — a small percentage that ranting and raving that’s more widespread on free review sites. The reviews cannot be anonymous, which assists cut down on fake or misrepresentative reviews, and firms can reply to the reviews posted about the subject, too.
It’s liberated to set up a page to your company. When you have yours, encourage your clients who are on Angie’s List to go away reviews there — members will be the only ones in a position to undertake it!
3) Choice
Have customers australia wide? Choices a member-funded website operating out of Australia. Choice independently test services and products and provide performance reviews to their members. The bulk of their work involves testing services and products themselves, creating product comparisons, and writing buying guides. In addition, though, they do allow members to rate and discuss specific product models and brands along with other Choice members. In case you have customers australia wide, we suggest encouraging people who find themselves on Option to leave reviews there.
4) Trustpilot
Trustpilot is often a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded from Europe into 65 countries, such as the U.S. The woking platform for businesses helps companies throughout the world proactively collect reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.
Since they use a basic version for free (this lets you build a profile page and collect reviews), their paid versions permit you to create customizable review invitations, share ratings and reviews on social networking, and link review data to your internal business systems.
5) TestFreaks
Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential customers post questions and receive answers completely from your customer service team.
6) Which?
Which? is an independent consumer review organization that tests and reviews products then writes about them. Unlike Angie’s List, it is the folks of which? who write the reviews — not the shoppers. They don’t accept submissions for product testing or survey inclusion, however they do encourage people to allow them learn about their products and services by emailing [email protected].
While this leaves less room for you to influence whether your product or service find yourself on their site, it’s still worthwhile to learn about and checking in on this popular site, specifically if you have customers from the U.K. The web site has product reviews for anything from dishwashers and tablets to cars and credit cards. They test and review each one of these products themselves, then come up with both their methodologies and results. They also take customer surveys of things prefer and worst firms for customer service.
Plenty of their submissions are free, but customers could become members for ?10.75 each month to obtain use of a “Best Buys” and “Don’t Buy” list, the latest reviews of items off their test labs, and use of their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and spend on all products which they test. (Fun fact: They buy and test 80 cars each year!) This can be about as legitimate as it gets. Consequently, there are no longer much you can do here “except” if you sell a product or service, ensure it is certainly, excellent.
Regardless of anything else, you might have this site like a lesson in excellent article marketing. For every product they review, they provide the review criteria, product overviews, a buying guide, and social sharing buttons. It’s all quite comprehensive and, well, helpful. Basically the true secret to great content, shall we be right?
8) TripAdvisor
In case you are from the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you will want to check out the reviews on the popular website TripAdvisor. As the largest travel site in the world, it’s got over 225 million reviews, opinions, and photos taken by travelers. They likewise have some awesome content on their about low airfares, travel guides, rental listings, and advice forums about you’ll find location in the world you could possibly image. A number of people look there before making an outing.
The key to some successful profile on TripAdvisor is which makes it as near to the peak of their popularity index as is possible, to ensure people searching for information within a specific place view your listing. According to TripAdvisor, very good ranking algorithm is dependant on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they provide businesses looking to increase their ranking:
Quantity: Ask your friends and relatives to create reviews, and rehearse our management center tools to remind them when they have a look at. Offering incentives for reviews is up against the rules, though — take a look at our policy to ensure that you know what is and isn’t okay.
Quality: Guests who enjoyed top class hospitality and a memorable experience may write reviews that are positive. Monitor what previous reviewers showed to find out what worked and did not perform best to your property so that you can maintain and increase your service.
Recency: Recent reviews factor more strongly on your popularity rankings and older reviews tight on influence on a hotel’s ranking as time passes. Again, encourage guests to create reviews to hold fresh content rolling in.”
9) Yelp
Yelp is often a free review site that lets consumers rate businesses on the five-star scale. Any business can set up a profile on Yelp for free, and users can create their very own free profiles to review a company. You’re liberated to reply to reviewers, too, but we suggest choosing a balanced and polite way of any negative reviews you receive, as Yelpers have been in a reasonably tight-knit community.
Yelp has additionally come under fire in the last couple of years for a lot of slightly shady practices, like incentivizing businesses to advertise together in substitution for gaming the hunt most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now examine Yelp reviews all together and with the reviewer’s clout planned, rather than getting turned off with a business due to one bad listing.
That said, it’s still to your great advantage to acquire a constant stream of positive online reviews arriving at your business’ Yelp account so happy industry is always near the top of your review feed — especially is you’re location-based business. Yelp profile information contains items like store hours and information, so your profile will frequently arrive when folks Google your business.
10) Google My company
You already know those reviews that show up with you search Google for a business? Yeah, those actions are stored on this list in a big way.
Google’s Pigeon algorithm update uses distance and ranking parameters to offer improved local internet search results. So, in order for your business’ web site to be properly optimized for search, you will want to create verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, etc, especially on Google, can give you a boost browsing. Only verified local Google+ pages can reply to reviews.
An added bonus? Google Maps pulls that information and the ones reviews in to the app, so having a lot of content in that room can make your business look more reputable.
11) Yahoo! Local Listings
Similar to Google My company reviews, Yahoo! Local reviews let users post reviews of companies using a five-star rating system.
According to Google search Land, Yahoo! still receives about 10% of internet search engine share. So while you might not want to invest time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
In case your business sells software, you will want to make sure you use a presence on G2 Crowd. Every month, over 300,000 people thinking about buying software read the 37,000+ user reviews on this web site for them to make smarter purchasing decisions.
G2 Crowd operates a lot like Yelp, in a certain niche. Information mill reviewed on the five-star scale, and reviews cover anything from setup and simple useful to security and support. Reviewers respond to your questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to others considered the product or service.” Also, you are able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the website are authenticated via LinkedIn to be sure they’re users (even though reviews themselves can nonetheless be anonymous), that enables users to find out what their LinkedIn connections say about particular programs on TrustRadius. This adds a layer of trust for someone reading the website.
You can use the website to browse reviews of human companies, or compare two companies side-by-side that compares their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.
Along with their company reviews, they’ve put together a whole bunch of buyer guides for categories including talent store, business intelligence software, core HR software, social networking, and A/B testing to help find the correct product for the children depending on numerous reviews and user ratings.
14) Salesforce AppExchange
Have an app on the Salesforce AppExchange? Then you’ll definitely desire to monitor your app’s ratings and reviews there. Reviews are using a five-star rating system, and every app has reviews listed most abundant in helpful positive review and most helpful negative reviews first, then all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a large number of reviews and see the quantity of downloads with only a couple of clicks.
For Online Reviews Both B2B & B2C
15) Ddd
A nonprofit site, the greater Business Bureau (BBB) evaluates all kinds of businesses against a collection of best practices based on how businesses should treat people. They don’t directly recommend or endorse any businesses, products, or services; they just provide the public with all the facts about their internet site about businesses, and whether they have met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.
A business’ profile listing on the BBB contains general overview information, like a short company bio as well as the company’s accreditation status, a medical history of any complaints made regarding the business and whether were resolved, reviews, as well as the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is an employee review site that assists anyone — from prospective employees to potential customers to investors — get an notion of exactly what a company is really like from inside. In other words, it helps study the more qualitative factors of things like valuation.
Employees can share how it’s love to interview and work at their companies, as well as the site shows visitors which companies are rated highest by their staff. Many employers apply it to build their employment brand for them to target and recruit candidates, nevertheless, you may also use the reviews to talk about ideas internally for improvement among your management team.
Creating an employer account is free, and it is easy to track and reply to reviews. For example, you are able to create alerts so you get an email each time a new review is posted so that you can acknowledge and reply to every one.
Other locations for Consumer Reviews
Online reviews also exist on websites that aren’t necessarily built in order to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … plus some brands just get them unsolicited, for better or worse.
Here are several websites that, if you opt to (please, choose to) can serve as additional hubs for online reviews. And they are awesome, given that they have enormous reach, plus you’ve got some — or even entire — treating these properties.
17) Facebook Ratings & Reviews
Did you know there exists a put on Facebook for fans to go away ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of one’s Facebook Page, and you can’t move or take it off as if you can the rest of one’s Page.
Anyone logged into Facebook can post a rating or report on a company. All they must do is go to the Reviews portion of your Page, click the grey stars to choose a rating, then write an optional review. They can make that review public, visible to friends, or visible only to them.
18) Twitter
The ridiculously fast-paced nature of Twitter causes it to be seem like an odd location to attempt to accumulate reviews. But while users probably won’t always search for reviews directly on Twitter (unless you started some form of review hashtag, perhaps), tweets remain indexed browsing results. That means a user’s tweet, whether complimentary or less-than, could pop-up from the SERPs when someone’s searching for reviews on your business.
Not just that — there’s items you can actively use the positive tweets coming to you. For instance, we tested the element of social proof on conversions only at HubSpot, attaching three tweets that gave reviews that are positive on an ebook we had been promoting during the time. You know what happened? The CTA with all the three tweets converted superior to the CTA with no tweets. Should you will “Favorite” tweets that can function as reviews that are positive later on, it’s going to be easier to find them if you want to use them in your marketing.
19) Your personal Website
Finally, the main one place where you have total and utter control: your website. It is really an great spot to publicize reviews you receive (perhaps embed some of the people tweets you favorited?) You might carve out a piece of one’s website dedicated in order to reviews and testimonials, and in many cases add a form so happy customers can submit their unsolicited reviews. But when you’re actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a put on your website to publish their kind words. Attempt to add testimonials to landing pages and product pages, too.
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