1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social websites content indexed online as well as other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social websites networks leads to how engines like google understand your websites are credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool to drive their digital and top seos efforts. In 2016 expect more businesses to embrace the popularity, and employ videos to capture new audiences.
80% of video. Results that demonstrate up in SERPs originate from YouTube
Videos get 50X better organic page ranks in Google when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people make use of a array of devices to gain access to content. Tablets, smartphones, laptops, phones as well as watches are getting to be standard tools to browse web. Engines like google know this and so they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search increased 43% every year.
Over 1.2 billion people get the web from other cellular devices.
4 of every 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION A necessity
Voice search is easily transforming into a huge a part of mobile usage and contains elevated the anguish of typing keywords to run a search query. However shift means your site content should be developed with voice search in your mind.
60% teens use voice search before the TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever individuals are searching for content sources that offer each of the relevant information they need in a place. Engines like google have observed this trend and as a result content aggregators are becoming popular from the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps only make the work easier. Just number of many mobile phone applications will definitely overpower desktop and mobile websites.
Mobile apps take into account 52% of them all invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of men and women prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO To get EVEN MORE IMPORTANT
Regional online research goes stronger over the years. In 2016 you have to let Google know where you stand located and just what you might be offering.
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