Globally, using mobiles, smartphones, iPads and tablets for surfing the world wide web is growing in an alarming rate for the convenience, cost-efficiency, ease and comfort. Using mobile phones is closing a digital divide between the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to produce websites which can be mobile-friendly in order to reach these mobile users. Another way of the process is always to create designs which can be responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is really a technique used in web design allowing webpages answer the display size, orientation and platform in the device an end user is viewing with.
Responsive design include the simple most important factor which includes changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For example, if your user switches from a mobile phone to a tablet device, the site automatically adapts and dynamically fits how big the screen.
Without delving much in to the technicalities associated with designing such websites, the following are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale using the layout to reveal and hide elements of images online. This fluidity makes it user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your web site regardless of the environment they end up, hence enhancing the reach of the business website.
Consolidate business marketing efforts: Google has recommended web design durban the best practice so companies that don’t have options are really missing out. Being the hottest global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably looking results.
As outlined by Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals focusing on SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we can easily safely say definitely that using a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is usually more expensive and/or inconvenient than using mobile phones. Cellular devices offer simple and fast entry to info on the move. Responsive websites are therefore reasonable to users who spend virtually no time in a workplace.
For businesses, the responsive web design reduces design and development costs they do not need to develop different websites for several devices. Additionally, businesses will save funds on maintenance costs as they is going to be focusing on only 1 website.
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