Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate for the convenience, cost-efficiency, convenience. The usage of mobile phones is closing the digital divide between the rich and poor; along with the urban and rural dwellers. All companies are duty-bound to produce websites that are mobile-friendly as a way to reach these mobile users. Another way of doing this is to create designs that are understanding of different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) is a technique utilized in web page design to permit webpages respond to the screen size, orientation and platform in the device a user is viewing with.
Responsive design would be the simple most important factor containing changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. For instance, if the user switches from the cellphone into a tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities linked to designing such websites, listed here are the company important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale with the layout to disclose and hide parts of images over the internet. This fluidity causes it to be user-friendly, accessible and delightful in comparison with conventional websites. Users are able to surf your internet site regardless of the environment they find themselves, hence enhancing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended Web Hosting & Domain Names as best practice so businesses that do not have them are really missing out. Being the most favored global google search, Google explained that responsive websites are really easy to crawl and perform favourably browsing results.
As outlined by Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we can easily safely say for sure that developing a responsive website will help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile phones. Cellular phones offer simple and fast entry to information about the move. Responsive websites therefore are reasonable to users who spend little to no amount of time in an office space.
For businesses, the responsive web page design reduces design and development costs as they do not need to develop different websites for different devices. Additionally, businesses preserves money on maintenance costs while they will likely be concentrating on only 1 website.
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