Globally, the use of mobiles, smartphones, iPads and tablets for surfing the web is growing within an alarming rate due to the convenience, cost-efficiency, comfort and ease. The application of mobile devices is closing the digital divide between the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to develop websites that are mobile-friendly to be able to reach these mobile users. Another way of this would be to create designs that are tuned in to different devices and screen sizes.
What then is responsive web design?
Responsive web site design (RWD) is often a technique found in web site design to allow for webpages reply to the screen size, orientation and platform of the device a person is viewing with.
Responsive design will be the simple the very first thing that has changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. As an example, if a user switches from your cellphone into a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities involved in designing such websites, the following are the organization great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to show and hide aspects of images on the website. This fluidity makes it user-friendly, accessible and delightful in comparison to conventional websites. Users can surf your site regardless of environment they are, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so companies that don’t have them are at a disadvantage. To be the hottest global search results, Google explained that responsive websites are really simple to crawl and perform favourably browsing results.
As outlined by Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Considering this knowledge, we could safely say without a doubt that developing a responsive website can help augment marketing efforts of organizations to achieve their business objectives.
Cost-effective: Using desktop or laptops is usually more costly and/or inconvenient than using mobile devices. Mobile devices offer quick and easy entry to information about the move. Responsive websites are therefore cost effective for users who spend little to no time in an office space.
For businesses, the responsive web site design reduces design and development costs since they don’t must develop different websites for several devices. Additionally, businesses will save you cash maintenance costs while they will be focusing on just one website.
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