Just how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate using a real example ways to get a lot more than 10,000 fans on your Facebook business page.

Facebook could be the king of social support systems with over 1.79 billion active users monthly (Updated December 2016). It can be utilised by a lot more than 60% of Online users Worldwide and it is a fantastic tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the significance about having many Facebook fans on your business page?

It indicates popularity – It goes without saying how the amount of fans reveals how popular a web site is. A cheap business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans and also this creates a amount of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website or blog will need to have plenty of Facebook fans. 5 years ago this did not issue however in the Twenty-first century, social proof is essential.

More fans, more visits – The more fans you’ve got, the harder could be the number of people that may view your posts within their timeline and maybe see your website.

While this is, it ought to be noted that doesn’t all of your fans will discover your content.

As already explained inside a previous post, How to increase your Facebook Page Organic Reach, just a small portion of your followers (at most Four percent) will discover your status updates.

This number can differ, but what is essential to be aware of now, is actually you’ve got 10,000 fans so you post a whole new update, it’s going to be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media is a ranking factor, many studies reveal that popular websites on Facebook are more likely to perform better in search, than not so popular websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now you are convinced that using a great deal of Facebook fans is essential for the website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: These are the identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans and it continous to develop organically.

Step 1: First things first – you’ll want a Facebook business page

It sounds silly to the experienced nevertheless for beginners to social media this may be a new challenge: A personal Facebook page is different from a small business page.

If you wish to have friends on Facebook to share your holiday photos then you need to create a personal page however if you want to have fans and followers for the website or business then you need to create a Facebook business page.

So, the initial step is usually to make sure that you develop a Facebook business page and also the next step is usually to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most critical optimization tip coming from all.

The excellence of the content posted on your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to get new fans or even more likes from ads once we will discover below.

Step 3: Reap the benefits of your individual Facebook account

I mentioned in step one above you need to have a very business page and never your own page, however, you still need provide an active personal facebook account.

Here is the reason:

After you post an update on your business page, one of the ways to increase exposure and likes, is usually to share that post on your personal page as well.

People you’ve got as friends on your personal page are more likely to ‘like’ and ‘interact’ with all the post shared from a business page and this will boost the engagement factor of your posts.

As an effect, facebook will show your content to more fans (organically).

So, one of the ways to increase the quantity of people that view your content and go beyond the 4% individuals group of followers is usually to share and promote the post on your personal page.

It goes without saying how the greater the amount of friends greater may be the visibility from the post.

Also, ensure that you invite all of your existing friends (and new ones) to enjoy your Facebook business page. Make it happen when you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social internet marketing 101 however, you must have the Facebook like box on your website for several reasons:

#1 – It’s a means to associate your website with all the Facebook business page. In other words it’s a approach to ‘tell’ search engines until this will be your official Facebook business page.

#2 – When you get plenty of fans, this can be something you ought to be proud off the other to show on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to improve your group of followers organically. Readers can follow your website by clicking etc button without having to head to Facebook.

Hint: For max results, set the LIKE box above fold (for the sidebar).

Hint 2: You may also popup so on box to new users (for example, after they spend 60 seconds over a page, after they scroll right down to underneath or after they try to leave your page – even though this is effective with regards to getting new likes, you need to be careful never to make it too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box inside a prominent position on our website.

The next natural step is usually to start sharing happy to keep your fans happy as well as perhaps manage to convert them from fans > internet site visitors > customers.

Some simple rules to follow that may boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing inside your page. For example, if your website is about Social media, share content linked to social media and never about sports or anything else you could possibly like. If the users desire to read sports news, they do know where to find them.

#2 – Don’t forget that they follow your organization page to obtain updates regarding your website (and niche) and never regarding your social gatherings: If you wish to get social, then use your personal Facebook page, your organization page is approximately your website.

#3 – Typically thumb, I prefer my company page to share content from my niche only, only need to share a thing that isn’t linked to my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. If you have an offer to share or something that could benefit your fans, you can do so but don’t add too much.

Try to post interesting, shareable content that is linked to your niche, evidently this does not come from your website. Keep a balance between promotional and content your followers may want to read.

Step 6: Share interesting and high quality content (not only links)

I made some tests about the impact of descriptions when doing a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with simply links. I want to give you one example to understand After all.

When you wish to share a blog post from a website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this text without adding the other information. If the title and pictures are fantastic, you’ll get a number of likes based on the time you create the post, amount of fans etc.

If one the other hand, you enrich your posting with the help of more details and also a listing, then other pursuits being equal, you’re prone to grow in likes and shares.

For me this makes sense because individuals that view a title and image within their timeline may not ‘Like It’ mainly because it provides no value in their mind (don’t forget how the average user is presented with a huge selection of postings within their timeline when they login to Facebook).

On the other hand when you allow them to have valuable, high quality and straightforward you just read information (just like a list), they will select the LIKE button given that they read something useful without having to leave their timeline.

Note: It’s a known proven fact that folks have a propensity of LIKING a blog post without reading it so allow them to have why you should accomplish that; your website visits may not increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a review of many of the most popular Facebook pages, you will see that they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow your page. A couple of suggestions to consider:

Quality updates – This can be the best incentive you’ll be able to give your users. Before posting anything on your page, you should make certain that it offers a superior value on your audience. If you do this consistently, you existing followers will share it using friends and this will get more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are numerous tools to achieve that but have in mind if you don’t have a very known brand this many stop so successful.

Content upgrades – In case you have a blog, you may use ask users to adore your page to get an updated version of your post. This implies extra tools however it is something worth checking out.

Step 9: You have to promote your own content and page

When you create your organization page don’t expect that it’s going to magically get 1000s of fans. Besides the tips outlined above, you also have to advertise your organization page in places apart from Facebook.

A few suggestions to take into account that helped my case:

Promote in other social media networks – In case you have accounts with other social media channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to become listed on you on Facebook as well. Be polite and show them the huge benefits from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you’ll be able to take advantage of twitter’s interactive features.

When you receive a new twitter follower, send them an individual (personalized) message and enquire of these phones follow you on facebook (your personal and business pages).

This method although it is time consuming, (I did so it manually and never using any tools) it might produce great results.

Promote inside your newsletter – In case you have a newsletter or you engage with your readers via email, ensure that you ask them to follow your Facebook page.

Do not only write the FB URL within your signature but Question them politely to adore your organization page.

Step 10: Facebook ads is a must

I have saved among the easiest and many great ways to raise your Facebook fans for last, since it is the only person that it’s not free.

Facebook offers a self-service ad platform that can be used with the idea to raise your group of followers (promote your page), supercharge your posts, get more leads, increase conversions or carry out a amount of other actions (as shown within the image above).

The procedure is actually comparatively simple and straightforward. Basically you select a webpage you own, select your main goal (promote your page), select your audience (determined by country, age, other demographics and interests) then set your evryday budget and duration.

The cost per campaign is dependent upon a number of factors. The ultimate way to assess if Facebook ads is an excellent solution to raise your group of followers, is usually to operate a pilot campaign for a few days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (at least weekly). By the end, you’ll be able to decide if the cost per like is one thing you’re ready to spend on.

I had great results with Facebook ads for both my websites and for client websites i run campaigns on a monthly basis (for several days) to enhance my facebook likes.

It ought to be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe that what you spend on is Facebook likes but usually you spend Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then more people will hit so on button so spend some time and look at the message you wish to display inside your ad as well as the image to utilize.

Conclusion

Having a huge amount of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations on your business page (steps 1 and a pair of above), then the easiest way to get additional followers is to apply Facebook ads. Along with some A/B testing you can find to 10,000 fans without any a lot more than $1,000 (spread right into a time period of months).

Once one does everything properly and given that you do have a great products or services, you’ll be able to improve your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.