Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this particular venture, and he’s hoping the business he’s launched with a Kickstarter campaign will be the next Toms.
“They add this kind of pop of color, which they just they make you content.”
Ahmed is discussing these shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business focused on making shoes, and doing good.
Much like another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from our market,” he admits that.
he brought a few of the shoes back to NJ, had his girlfriend put them on and also this happened:
“Everywhere she went she received plenty of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted a pair – but there was a problem with simply importing them. The artisans making these shoes only made Three or four dollars per day, hardly enough to meet their basic needs, significantly less support a household.
“The effort they place behind these shoes is just significant. They were definitely very underpaid for his or her crafts and skills so we desired to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in all.
Those funds visits paying Naraam artisans above rate for intricate work. Also…
“We are going to do profit sharing with them, and we are also supplying them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter location for everyone.
“I think it brings two cultures together. It gets people together this way.”
For details about peep toe flats explore this popular web page: learn here