Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this venture, and he’s hoping the business he’s launched with a Kickstarter campaign could be the next Toms.
“They add this type of pop of color, they just they’ve created you content.”
Ahmed is referring to the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business committed to making shoes, and doing good.
Just like another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated from home.
“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from your market,” he states.
he brought some of the shoes returning to NJ, had his girlfriend wear them and also this happened:
“Everywhere she went she received a lot of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted a pair – but there was clearly an issue with simply importing them. The artisans making the shoes only made 3 or 4 dollars each day, hardly enough to fulfill their basic needs, a lot less support a household.
“The effort they put behind these shoes is merely significant. These were definitely very underpaid for his or her crafts and skills and that we desired to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, 62 thousand dollars in every.
That money visits paying Naraam artisans above market value for intricate work. Also…
“We are doing profit sharing using them, and we are also giving them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you might be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter location for everyone.
“I think it brings two cultures together. It gets people together like that.”
To read more about peep toe flats see this popular net page: check here