Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this venture, and he’s hoping the business he’s launched with a Kickstarter campaign would be the next Toms.
“They add this type of pop of color, which they just they’ve created you cheerful.”
Ahmed is talking about the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business dedicated to making shoes, and doing good.
Much like another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration originated from home.
“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and i also discovered these beautiful colored sandals from our market,” he admits that.
he brought a few of the shoes to NJ, had his girlfriend put them on and also this happened:
“Everywhere she went she received tons of compliments on the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted moobs – but there was clearly a problem with simply importing them. The artisans making these shoes only made Three or four dollars a day, hardly enough to fulfill their basic needs, significantly less support a family group.
“The effort they place behind these sneakers is merely significant. They were definitely very underpaid for their crafts and skills and we wished to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in every.
Those funds would go to paying Naraam artisans above rate for his or her intricate work. Also…
“We are doing profit sharing using them, and we’re also providing them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no left or right.
Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the planet a brighter spot for everyone.
“I think it brings two cultures together. I think it gets people together this way.”
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