A popular mode of promoting tool, SMS marketing enables easy communication together with the consumers. Which has a single message used to succeed in to the complete client base, it can be cost effective as well as saves time.
A quickly growing sector, SMS marketing has emerged as a marketing and advertising tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages being sent to a large number of receivers within a few moments. It is primarily the extent and easy reach from the application that makes it an effective tool for advertising and marketing of products.
Getting adopted by a growing number of business houses like a preferred mode of selling tool, SMS marketing has several advantages as well as disadvantages.
Advantages
Simple Reach: Also called mobile marketing, through this application, marketers could use one particular message to convey with their entire usage. Rather than contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, a marketing message might be given to several consumers all at once.
Personal Communication: SMS is just about the most widely used mode of communication today with a lot of of us making use of it to communicate with our friends, family and acquaintances. Unlike a message or a newsletter, virtually any message which is sent with a cellphone is usually read through the user. Just as one extremely personal mode of communication, you are able to begin a direct experience of the consumer, building around the relationship.
Economical Nature: As opposed to spending millions on multiple advertising campaigns, an individual message enables you to contact all consumers, thereby drastically cutting down on marketing costs. With SMS prices dropping, through bulk messaging a large number of text messages could be sent low cost.
Time Saving: An immediate mode of communication, marketers can find the clientele every time they want. Since many cell phone users maintain their phones together at all times, through quick messaging time sensitive messages might be sent and responses can even be tracked.
Disadvantages
Spam messages: Bombarding cellphone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who build a negative attitude for the companies which are sending the messages which affects their name adversely.
Cost to recipient: Not quite your usual type of messaging, for SMS marketing mobile phone networks charge the sender along with the receiver from the messages. These extra charges often irritate the receivers and create a negative image of the company house sending the messages.
Limitations of Messages: With messages being restricted to 140-160 characters, it might be difficult to create an efficient message within such short word limit. Moreover, additional information as hyperlinks may not always be received properly from the user’s phone.
While there are many disadvantages, yet its extent of reach and value effectiveness, make SMS Marketing a lucrative option as being a marketing device.
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