Nowadays, the dividend of mobile Internet is gradually fading, the media channels are continually changing. The traffic has gradually be a major marketing focus. Inside the era of online marketing, brand marketing has developed from “mass advertising” to “targeted marketing”. Brand marketing has changed into a key hyperlink to enhance communication.
KOL’s complete name is essential Opinion Leader, that is based on Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are considered as individuals or organizations acquainted with the media and with more knowledge in specific fields, who is able to better explain and conduct communication with all the users. They’re someone that are often exposed to new knowledge or activities. For their professional knowledge, they are able to gain the trust of relevant groups, so as to exert their influence in this area.
KOL marketing is always to connect and interact with its brands and products through folks who suffer from influence in specific fields. Whether or not this works well, this kind of marketing brings credibility on the promotion plan, enhance brand attributes, and acquire potential prospects. KOL marketing is regarded as a relatively new marketing method, which plays a vital role from the coverage and influence of social networking. In China’s Internet industry, the category of Li Jiaqi will certainly appear in terms of KOL, which pulls the most attention. He’s referred to as “Mr. lipstick”. On the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold greater than 10,000 Lipsticks in 5 minutes. In five hours of live stream broadcast, he attracted 332 million users to look at his live streaming.
To get more information about China Influencer marketing evaluation of Xiaohongshu explore this useful resource: look at more info