If you are new to retail people counting and another of the first questions you will be thinking about is which technology should I use?
There are three main varieties of technologies; beams, thermal and video. Each have their unique benefits and weaknesses based on the environment these are being installed in.
Beam Counters – Tend to be battery powered and for that reason suited for temporary use. They are easy to install and take off, but also vulnerable to get damaged and field of view blocked. They are struggling to count people walking through an entrance side-by-side and for that reason will undercount.
Thermal Cameras – Infra-red devices just like the IRISYS cameras would be the hottest retail analytics on the globe. They are IP enabled and most one unit might be linked together for wide entrances. Accuracy levels are extremely good.
Cameras – Come as single or dual vision IP enabled devices. The one view cameras are usually less accurate. Overall the video products are more expense than thermal cameras. The dual-view cameras are as accurate as the thermal devices in most cases.
At StoreTech our software solution is hardware independent, this means in case you already own people counting hardware its potential we can easily integrate and import the visitor data into our solution.
With more than 20 years experience in people counting industry, StoreTech are happy to express the advantages and disadvantages of every kind of technology and use you to select your best option.
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