1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social networking content indexed online along with other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social networking networks leads to how search engines like yahoo understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool to drive their digital and top seos efforts. In 2016 expect more businesses to embrace the popularity, and employ videos to capture new audiences.
80% of video. Results that show up in SERPs are from YouTube
Videos get 50X better organic pr online in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison to plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people work with a array of devices gain access to content. Tablets, smartphones, laptops, phones and even watches are getting to be standard tools to browse web. Engines like google know this and they also reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have sought out local info.
Mobile search expires 43% year on year.
Over 1.2 billion people access the web from other cellular phones.
Four out of five consumers use smartphones to buy.
4. VOICE SEARCH FUNCTION A necessity
Voice search is easily being a huge part of mobile usage and contains elevated the anguish of typing keywords to run looking query. However, this shift means your posts must be developed with voice search at heart.
60% teens use voice search while watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Is certain to get BIGGER & BETTER
Inside your folks are trying to find content sources that provide every one of the relevant information they desire in one place. Engines like google have observed this trend and thus content aggregators have grown to be very popular within the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps just be the work easier. Just few more many mobile apps are sure to overpower desktop and mobile websites.
Mobile apps are the cause of 52% in recent history spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of men and women prefer native mobile apps to websites. (SearchEngineJournal)
7. Local search engine optimization To get EVEN MORE IMPORTANT
Local search is going stronger over time. In 2016 you must let Google know where you stand located along with what you’re offering.
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