1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social media marketing content indexed on the search engines as well as other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks plays a role in how search engines understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool to drive their digital and top seos efforts. In 2016 expect more businesses to embrace the popularity, and make use of videos to capture new audiences.
80% of video. Results that show up in SERPs come from YouTube
Videos get 50X better organic page ranks online when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison to plain, static text content
3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL
Today people make use of a array of devices to get into content. Tablets, smartphones, laptops, phones as well as watches have become standard tools to browse web. Search engines know this plus they reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have wanted local info.
Mobile search is up 43% every year.
Over 1.2 billion people get the web off their cellular devices.
4 of every 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Essential
Voice search is easily learning to be a huge section of mobile usage and contains elevated the pain of typing keywords to operate searching query. But this shift means your articles must be developed with voice search at heart.
60% teens use voice search before the TV
40% adults use voice hunt for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before folks are searching for content sources that offer all the relevant information they require in a single place. Search engines have observed this trend and thus content aggregators have grown to be very popular in the SERPS.
6. The fad OF Mobile phone applications WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps only make the task easier. Just number of years and mobile phone applications are sure to overpower desktop and mobile websites.
Mobile apps account for 52% ever allocated to online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO To get More IMPORTANT
Local internet search will go stronger in the past. In 2016 you need to let Google know what your location is located and what you are offering.
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