Globally, the usage of mobiles, smartphones, iPads and tablets for surfing the web is increasing in an alarming rate due to its convenience, cost-efficiency, ease and comfort. Using mobile phones is closing the digital divide between the rich and poor; along with the urban and rural dwellers. Every business are duty-bound to build up websites which might be mobile-friendly to be able to reach these mobile users. A way of doing so is to create designs which might be understanding of different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is really a technique found in web design allowing webpages respond to the display size, orientation and platform with the device an end user is viewing with.
Responsive design would be the simple the very first thing that has changed the browsing behavior of browsers these days. Such websites are designed for changing from device to device. For example, if a user switches from a cell phone with a tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much into the technicalities involved in designing such websites, listed here are the business benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to reveal and conceal areas of images over the internet. This fluidity can make it user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your web site no matter the environment they end up, hence enhancing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended design the best practice so firms that do not have options missing out. Is the most popular global search results, Google explained that responsive websites are simple to crawl and perform favourably browsing results.
As outlined by Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Given this knowledge, we can easily safely say for sure that developing a responsive website may help augment marketing efforts of organizations to accomplish their business objectives.
Cost effective: Using desktop or laptops is normally more costly and/or inconvenient than using mobile phones. Mobile devices offer easy and quick use of info on the move. Responsive websites therefore are cost effective for users who spend little to no amount of time in a workplace.
For businesses, the responsive web design reduces design and development costs since they don’t ought to develop different websites for various devices. Additionally, businesses will save cash on maintenance costs since they will likely be focusing on only one website.
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