Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the net is growing in an alarming rate because of its convenience, cost-efficiency, convenience. The use of cellular phones is closing the digital divide involving the rich and poor; and also the urban and rural dwellers. All companies are duty-bound to produce websites which can be mobile-friendly as a way to reach these mobile users. One way of doing this is to create designs which can be responsive to different devices and screen sizes.
What then is responsive responsive websites create?
Responsive web design (RWD) can be a technique employed in web design allowing webpages answer the screen size, orientation and platform from the device a person is viewing with.
Responsive design are the simple the first thing which has changed the browsing behavior of browsers these days. Such websites are designed for changing from device to device. For instance, if the user switches coming from a cellular phone to a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in to the technicalities involved in designing such websites, are mainly the organization important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to disclose and hide parts of images over the internet. This fluidity helps it be user-friendly, accessible and delightful in comparison with conventional websites. Users can surf your internet site no matter the environment they are, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so companies that don’t have options are getting left behind. Is the most widely used global search engine, Google explained that responsive websites are really easy to crawl and perform favourably searching results.
As outlined by Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we can easily safely say for certain that creating a responsive website will help augment marketing efforts of organizations to realize their business objectives.
Economical: Using desktop or laptops is normally higher priced and/or inconvenient than using cellular phones. Cellular phones offer simple and fast access to information on the move. Responsive websites are therefore cost effective for users who spend little to no amount of time in a workplace.
For businesses, the responsive web design reduces design and development costs because they do not need to develop different websites for various devices. Additionally, businesses helps you to save funds on maintenance costs as they is going to be centering on just one website.
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