Globally, using mobile phones, smartphones, iPads and tablets for surfing the internet is growing at an alarming rate because of its convenience, cost-efficiency, convenience. The use of cellular phones is closing a digital divide relating to the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to formulate websites which can be mobile-friendly in order to reach these mobile users. Another way of doing this is usually to create designs which can be tuned in to different devices and screen sizes.
What then is responsive web design agency?
Responsive website design (RWD) can be a technique found in website design allowing webpages answer the screen size, orientation and platform of the device a person is viewing with.
Responsive design include the simple most important factor that has changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. As an example, if the user switches from a cellular phone into a tablet device, your website automatically adapts and dynamically fits how big the screen.
Without delving much in the technicalities involved in designing such websites, the following are the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to show and hide aspects of images over the internet. This fluidity makes it user-friendly, accessible and delightful in comparison to conventional websites. Users are able to surf your internet site no matter the environment they wind up, hence improving the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so businesses that would not have them are really missing out. Is the most favored global google search, Google explained that responsive websites are easy to crawl and perform favourably searching results.
As outlined by Moz, a well-respected search company within their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can safely say for sure that developing a responsive website can help augment marketing efforts of organizations to realize their business objectives.
Cost-effective: Using desktop or laptops is generally more expensive and/or inconvenient than using cellular phones. Cellular devices offer quick and easy entry to information about the move. Responsive websites are thus reasonable to users who spend little to no time in a workplace.
For businesses, the responsive website design reduces design and development costs as they do not have to develop different websites for different devices. Additionally, businesses will save you cash on maintenance costs as they will be focusing on only one website.
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