Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan using this venture, and he’s hoping the business he’s launched using a Kickstarter campaign would be the next Toms.
“They add this type of pop of color, that they just they create you content.”
Ahmed is discussing these shoes being created by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a company committed to making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration can be Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I were visiting my hometown in Pakistan, Karachi, and i also came across these beautiful colored sandals from your market,” he states.
he brought some of the shoes to NJ, had his girlfriend use them and this happened:
“Everywhere she went she received tons of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted a pair – but there was an issue with simply importing them. The artisans making these shoes only made A few dollars per day, hardly enough to fulfill their basic needs, significantly less support a family.
“The effort they place behind these sneakers is merely significant. They were definitely very underpaid for his or her crafts and skills so we wanted to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in all.
That money visits paying Naraam artisans above rate for his or her intricate work. Also…
“We are doing profit sharing with them, and we’re also supplying them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter spot for everyone.
“I think it brings two cultures together. It gets people together like that.”
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