Additional Web Design Elements To Know

One of the best ways to show your potential customers that you’re a polished professional is to have a well designed website. Before your visitors can even absorb any real information about your site, they’ll take in the look and design and form an instant opinion based on that. So let’s look at some simple ways you can design your website so that people who visit will be impressed rather than turned off.


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When you’re putting up any files on your site, or graphics or even webpages, make sure you’re using meaningful file names. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. It is important to use the exact primary keyword, usually long tail variety, when naming your files. Besides this, another thing that you should keep in mind is using hyphens instead of underscores for the file names. It’s a lot easier for the search engines to separate the keywords in the file names and index them when you use hyphens. This is a relatively small measure that may be useful for your visitors in addition to the search bots.

Make sure you have RSS Auto-Discovery: If you offer an RSS feed of your website’s content (which you should be doing), be sure that you have an auto-discovery code in your website’s header. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are a great way to get your content out there as well as let people know when you have made changes to your website so putting this feature in will make a major difference.

Register Alternate Domains: If you want to ultimately protect your brand and identity you should register different, alternate versions of your domain names with a bunch of different extensions. This step allows you to put up protectors against those who would take advantage of your success and the free similar domains. Although it isn’t actually a part of your website’s design, this step can help you protect yourself against losing important visitors. All that you need to do then is set up the domains to re-direct to your main site, which is something that all of the bigger companies do when they want to protect their brands and raise awareness of their websites. For example, don’t just register the .com, register the .org and .net as well to make sure that you are covered in the three most popular extensions. This can also help you make sure that there isn’t any domain extension competition in the search engines.

There’s much more to web design than what we discussed here; in reality, this is only the tip of the iceberg. You can always make changes to your site design, but it is generally not a good idea to make large changes.
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