What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds is the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and Value through holding a unique position that interests children and grown ups alike.
The McD’ Coffee houses can be ideal in making use of the coffee cultures that are growing through the globe. These coffee cultures dominated by Starbucks and also cafes attract consumers that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities since these consumers have an overabundance of in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people turn to cafes as time-killers on their way for the cinema, take-away, or returning to work. They are searching for a short-term experience that is certainly fast with excellent service in a reasonable price.
McD Fast food restaurants can be separate entities through the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo will allow for fast recognition, credibility and belief in the medical. However for further differentiation in the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee shops; so kids are not entirely excluded out of this adult experience.
McDonalds is acknowledged for being open until late in addition to their Fast food restaurants would thus fulfill the huge consumer demand from club/bar goers and tourists that could buy into a product that allows these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, as well as their affordable prices in comparison with Starbucks etc would permeate countries where fast food restaurants are believed a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they are able connect to the same knowledge of less expensive costs, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty towards the brand.
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