What is Private Labeling?
White label products are created by one company to be removed available in the market under other company’s brand. In garments business, they are clothing having a label only at local store or a chain of stores. These clothing can be developed by retailer’s in-house designers or by outside manufacturers. There are numerous textile services available these days. Certainly one of such service is that regarding private labeling. The lenders engaged in providing private labels, help the retailers in customizing their clothing lines because of their specific sets of consumers. The shops know their target market as well as requirements through constant research. In fact, many of them have their own product evaluation centers that talk with shoppers regarding present and future needs.
How are customers benefited?
Consumers be able to select quality clothing at reduced prices as compared with manufacturers’ established brands and that too without waiting for any discounts or promotional pricing. To remove all doubts about quality, some stores keep others brands too making use of their private labeled clothing. Once the customers compare the 2 to see that they can save significantly and also get equivalent and often better quality, they like to purchase the individual labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Although concept of private labeling was more predominant in food products and other health & cosmetics and it’s really comparatively a novice to the clothing business, however it’s making big on this sector, growing everyday.
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