What is Private Labeling?
Private-label goods are produced by one company to be sold in the market under other company’s brand. In garments business, they are clothing having a label exclusive to an outlet or perhaps a chain of stores. These clothing can be produced by retailer’s in-house designers or by outside manufacturers. There are lots of textile services available. One among such solutions that of private labeling. Nokia’s involved in providing private labels, conserve the retailers in customizing their clothing lines for specific teams of consumers. The stores know their target audience and its particular requirements through constant research. The truth is, many of them have their own product evaluation centers that talk with shoppers regarding present and future needs.
How are customers benefited?
Consumers arrive at select quality clothing at lower prices as compared with manufacturers’ established brands knowning that too without expecting any discounts or promotional pricing. To get rid of all doubts about quality, some stores keep others brands too making use of their private labeled clothing. If the customers compare the 2 and see they can save significantly and in addition get equivalent and sometimes higher quality, they prefer to purchase the private labeled clothing. Moreover, the retailer’s name or symbol assures the product meets the retailer’s quality standards and specifications. Even though the thought of private labeling was more widespread in foods as well as other health & cosmetics and it’s really comparatively a new comer to the clothing business, yet it’s making big within this sector, growing day by day.
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