Event listings websites form an important part of any event marketing strategy. Free listing services like Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters use of a huge local and global audience well over 78 million event-goers per month. Achievable kind of reach, it’s fundamental that promoters employ this free promotion method.
The good qualities are obvious – at no cost, promoters can access many new channels for marketing event information, ticket links and artist lineups. This could drive awareness, attendance and, critically, ticket sales. By piggy-backing around the availability of a few of the world’s top event sites, event organisers can overcome relative obscurity especially with brand-new events. There are, however, some downsides. Adding listings to the telltale sites is time consuming, trying out hours or even days depending on the amount of events and exactly how many sites are used. Additionally, sometimes editorial restrictions about the individual listing sites allow it to be hard to categorise events properly and premium content can steal away reader attention.
To use listing sites as effectively as you can, promoters should look into the subsequent:
Making sure your events are properly categorised:
Always tag your events with lots of specific keywords. Don’t merely use terms like ‘music’ or ‘gig,’ try to look into minor genres and employ artist names, venue names and locations to aid searchers too.
Should there be no field for tags when submitting your event, include it within an email on the listing site editor, or add tags on the event description. There is not any reason for listing your event on listings sites if it’s impossible to still find it!
Making your event stick out:
Always employ a picture and be sure it matches the editorial criteria of the listing site (some sites require large images, some small, plus some a specific size ratio). Listings with photos tend to be more likely to attract reader attention
Always add a ticket link. If someone is browsing a listings site and finds your event, you need to allow it to be as easy as possible to allow them to attend.
Use lists or summary sentences when describing the wedding or even the lineup. Big blocks of text take time and effort to learn and off-putting for readers about the listings sites.
Time efficiency:
Try to find digital marketing software for event owners that enables promoters to automatically post event listings to 40+ sites simultaneously, meaning you should only list your event details once as well as the rest are posted automatically. This is the most beneficial and efficient way to list events online
Offer internships. Many young adults have an interest in breaking into the events and entertainment space and are ready to benefit very low stipends to include event attempt to their resume. Get interns to assist with event listings plus return offer them the opportunity to have a go at other parts of your event work
Select the most recent listings sites and neglect the others. Even if this includes you’ll lose out on some of the web audience of event-goers, then you save time by picking the most notable Four to five sites strongly related your events.
Never underestimate the value of free listings sites – there isn’t any better way, for free, to achieve a big audience of online readers looking for events – what person you wish to reach! Try adding your event to free listings sites and discover which of them perform most optimally on your events.
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