Technologies are influencing our strategy for acting, it influences our knowhow and marketers must accommodate it. From the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable way of seeing things. Having one of these planned, will enable us to evolve more careful.
This connection with the newest technological development is influencing publishers to evolve or die. One those trends will be the increased using “fringe” social hubs. Brands using a broader presence will certainly be sort of less skeptical when publishing content via social hubs that have been considered previously “fringe.” Over time were also noticing many interesting strategies to interactive content, one particular is via 360 views photo just like a virtual 360 view. The opposite trend will be the use of animated GIFs dominating newsfeeds and timelines. Both of these continue its growth for an additional years.
Depending on technology again, algorithms are to generate content. We’re now listening the development of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing which a proper mix of SEO, SMM, UX and analytics can assist you reap rich rewards when you value their importance equally and treat them as one rather than individual components
Paid Social. We noticed that back 2015 there were a major growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say is constantly on the dwindle as social support systems aggressively push for marketing on their platforms. It’s time for it to catch up on the paid social approach since this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook is now able to help publishers give their content more visibility compared to content on the native publishing platforms.
Real-time aggregated content is around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands which has a broader presence will certainly be type of less skeptical when publishing content via social hubs that have been considered before “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are aimed at Snapchat and Instagram and definately will only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a survey by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a part of every content marketing strategy in 2016.
Visual content for example infographics continue enabling marketers to offer personalized content. Global internet speed grew by 17% in a year. Slow connection to the internet isn’t a problem anymore, therefore delivering cool graphic-oriented content must be paramount to implement for the next years.
Mobile marketing will rise even higher. You will have more mobile entry to new audiences as time goes by. It’s got been constant as years go by however it will just get higher far better over the following years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the subsequent years is augmented reality. Creating virtual reality based content will allow marketers to understand more about a brand new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video option is opening the latest an entire world of content creation possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have begun centering on ranking for long-tail keywords. This is one of the main key drivers that will define SEO in 2016.
Finally, get this year time to establish real bonds between customers along with your brand. Do internal marketing your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is because of internal resistance. To deliver a compelling brand to customers means marketers should effectively engage and cut across an organization. This really is neither easy nor welcome, nonetheless it appears many agree. Improving the product offering will be the #1 way marketers feel customer intimacy can be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is where they can most effectively build intimacy. Additionally they indicated that nearly all their clients associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience is often more important than previously this coming year – how the information is delivered, though, is essential. App development and content on an instant society. The 5 most favored messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers have started to consider notice. Facebook has recently integrated branded campaigns into Facebook Messenger and promises to do much more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat has got Snapchat Discover and the choice for any advertiser or individual to generate their own geo filter with Snapchat at the moment. Messaging is huge inside the digital world. Expect digital marketers to restore even bigger.
A trend towards a longer sales funnel where digital marketers provide an increasingly high level valueable upfront, before moving towards asking for an email address or moving into a sales sequence. This can usually be in the form of content marketing – via blog posts, YouTube videos, and webinars, as well as over the rapidly growing live video space using platforms such as Periscope and Facebook Live. One of the most successful digital marketers will likely be those who are in a position to set up a higher level of trust before asking prospects and customers for the sale. This can be additional work with marketers simply because they will have to strategically craft a lot of free content, though the rewards comes in the form of a simpler sale whenever they do ask for it, since they have established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But info is now more dynamic, accessible, and broadly understood. This will likely open new opportunities for messaging optimization – but, more to the point, this usage of data will challenge marketers to become nimbler and responsive.
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