Technologies are influencing our strategy for acting, it influences our knowhow and marketers must accommodate it. Inside the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable strategy for seeing things. Having this in your mind, will enable us to evolve more careful.
This hitting the ground with the most up-to-date technological development is influencing publishers to evolve or die. One those trends may be the increased use of “fringe” social hubs. Brands with a broader presence will definitely be kind of less skeptical when publishing content via social hubs which are considered during the past “fringe.” As time passes were also noticing many interesting strategies to interactive content, one particular is by 360 views photo like a virtual 360 view. The other trend will be the usage of animated GIFs dominating newsfeeds and timelines. Both of these will keep its growth for the next years.
According to technology yet again, algorithms are actually to create content. We have been now listening the development of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing that a proper mix of SEO, SMM, UX and analytics can help you reap rich rewards whenever you value their importance equally and treat them as one instead of individual components
Paid Social. We noticed that last 2015 there is a huge growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course is constantly dwindle as social support systems aggressively push for advertising on their platforms. It’s time to compensate for the paid social approach because this is just getting bigger
New publishing options in social websites. Instant articles by Facebook can now help publishers give their content more visibility when compared with content on their native publishing platforms.
Real-time aggregated content articles are about the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands which has a broader presence will surely be type of less skeptical when publishing content via social hubs that have been considered in the past “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are dedicated to Snapchat and Instagram and may only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a report by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a portion of every content marketing strategy in 2016.
Visual content including infographics continue enabling marketers to offer personalized content. Global internet speed grew by 17% in a single year. Slow web connection isn’t a problem anymore, therefore delivering cool graphic-oriented content should be paramount to apply for one more years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences as time goes by. It’s remained constant as years go by but it’ll just get higher and higher next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the next years is augmented reality. Creating virtual reality based content will permit marketers to explore a new frontier of content assimilation. This will give a push for giant brands. Facebook’s new 360 video option is opening another arena of articles possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have begun emphasizing ranking for long-tail keywords. This is one of many key drivers which will define SEO in 2016.
Finally, choose this year some time to create real bonds between customers and your brand. Do internal marketing your organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is because of internal resistance. To offer an engaging brand to customers means marketers have to effectively engage and cut across a company. This can be neither easy nor welcome, however it appears many agree. Improving the product offering will be the #1 way marketers feel customer intimacy may be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is when they could most effectively build intimacy. Additionally they established that many their customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your market could be more important than in the past in 2010 – how this content is delivered, though, is the vital thing. App development and content to have an instant society. The five most popular messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers start to adopt notice. Facebook has integrated branded campaigns into Facebook Messenger and promises to do much more of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat has introduced Snapchat Discover along with the alternative for any advertiser or individual to generate their very own geo filter with Snapchat when needed. Messaging is already huge inside the digital world. Expect digital marketers to really make it even larger.
A trend perfectly into a longer sales funnel where digital marketers present an increasingly high level of value upfront, before moving towards getting email addresses or stepping into a sales sequence. This can usually take are content marketing – via websites, YouTube videos, and webinars, in addition to through the rapidly expanding live video space using platforms such as Periscope and Facebook Live. Probably the most successful digital marketers is going to be people who find themselves capable of set up a high level of trust before asking potential clients and customers for the sale. This can be additional benefit marketers simply because they will have to strategically craft a large amount of free content, however the rewards comes in the form of a less arduous sale after they do ask for it, simply because they previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But info is now more dynamic, accessible, and broadly understood. This will throw open new opportunities for messaging optimization – but, most importantly, this entry to data will challenge marketers being nimbler and responsive.
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