Technologies are influencing our means of acting, it influences our knowhow and marketers must adjust to it. Within the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable means of seeing things. Having this in mind, will enable us to adapt more careful.
This reference to the latest technological development is influencing publishers to evolve or die. One those trends will be the increased utilization of “fringe” social hubs. Brands which has a broader presence will definitely be kind of less skeptical when publishing content via social hubs that were considered during the past “fringe.” As time goes by we are also noticing many interesting ways of interactive content, one particular is via 360 views photo like a virtual 360 view. One other trend will be the use of animated GIFs dominating newsfeeds and timelines. Those two continue its growth for the next years.
Determined by technology yet again, algorithms are to create content. We have been now listening the introduction of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that a proper combination of SEO, SMM, UX and analytics will help you reap rich rewards whenever you value their importance equally and treat them together instead of individual components
Paid Social. We remarked that back in 2015 there were a huge growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say will continue to dwindle as social networking sites aggressively push for promotion on their own platforms. It’s time for you to compensate for the paid social approach because just getting bigger
New publishing options in social media marketing. Instant articles by Facebook can help publishers give their content more visibility in comparison with content on the native publishing platforms.
Real-time aggregated content articles are around the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands with a broader presence will definitely be type of less skeptical when publishing content via social hubs which are considered in the past “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are aimed at Snapchat and Instagram and will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a report by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a section of every content online marketing strategy in 2016.
Visual content like infographics will continue enabling marketers to provide personalized content. Global internet speed grew by 17% within a year. Slow web connection is very little problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to implement for one more years.
Mobile marketing will rise even higher. You will see more mobile use of new audiences over the years. It’s remained constant as years go by but it will just get higher far better in the next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the subsequent years is augmented reality. Creating virtual reality based content allows marketers to educate yourself regarding a brand new frontier of content assimilation. This gives a push for large brands. Facebook’s new 360 video choice is opening another arena of web content writing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This will be one of the primary key drivers that may define SEO in 2016.
Finally, choose this year some time to create real bonds between customers along with your brand. Do internal marketing at your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is caused by internal resistance. To supply a powerful brand to customers means marketers have to effectively engage and cut across a corporation. This is neither easy nor welcome, nevertheless it appears many agree. Increasing the product offering is the #1 way marketers feel customer intimacy could be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is the place they can most effectively build intimacy. In addition they revealed that virtually all their customers associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience will be more important than ever before this year – how these content articles is delivered, though, is vital. App development and content with an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers start to look at notice. Facebook has now integrated branded campaigns into Facebook Messenger and offers to do really this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat features Snapchat Discover and also the choice for any advertiser or individual to generate their very own geo filter with Snapchat when needed. Messaging is definitely huge from the digital world. Expect digital marketers to make it a whole lot larger.
A trend towards a longer sales funnel where digital marketers provide an increasingly advanced of value upfront, before moving towards seeking a real world address or stepping into a sales sequence. This can usually take are content marketing – via blog posts, YouTube videos, and webinars, in addition to through the rapidly expanding live video space using platforms such as Periscope and Facebook Live. The most successful digital marketers will be people who find themselves in a position to establish a high level of trust before asking prospects and customers to the sale. That is additional work with marketers since they will have to strategically craft a lot of free content, though the rewards comes into play the type of a less strenuous sale when they do ask for it, simply because they have previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But info is now more dynamic, accessible, and broadly understood. This may open up new opportunities for messaging optimization – but, more to the point, this access to data will challenge marketers to become nimbler and responsive.
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