Technology is influencing our means of acting, it influences our knowhow and marketers must accommodate it. Inside the industrial era thought was linear and organizations files structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable means of seeing things. Possessing in your mind, will enable us to adapt more careful.
This reference to the newest technological development is influencing publishers to evolve or die. One those trends may be the increased using “fringe” social hubs. Brands which has a broader presence will surely be type of less skeptical when publishing content via social hubs which were considered previously “fringe.” As time goes by we have been also noticing many interesting means of interactive content, one particular is thru 360 views photo like a virtual 360 view. The opposite trend will be the use of animated GIFs dominating newsfeeds and timelines. These will continue its growth for the following years.
Based on technology once again, algorithms are to generate content. We have been now listening the development of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. Were noticing a proper mix of SEO, SMM, UX and analytics may help you reap rich rewards whenever you value their importance equally and treat them as you as an alternative to individual components
Paid Social. We noticed that back in 2015 there was a huge growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously is constantly dwindle as internet sites aggressively push for promotion on their platforms. It’s time to catch up on the paid social approach as this is just getting bigger
New publishing options in social media. Instant articles by Facebook can help publishers give their content more visibility compared to content on their own native publishing platforms.
Real-time aggregated content articles are on the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be type of less skeptical when publishing content via social hubs that were considered previously “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are devoted to Snapchat and Instagram and can only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a report by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a a part of every content marketing strategy in 2016.
Visual content such as infographics continue enabling marketers to deliver personalized content. Global internet speed grew by 17% in a single year. Slow connection to the internet isn’t a problem anymore, therefore delivering cool graphic-oriented content must be paramount to implement for the following years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences as time passes. It has been constant as years ignore but it’ll just get higher far better over the following years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the following years is augmented reality. Creating virtual reality based content allows marketers to discover a new frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video option is opening another whole world of articles possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started concentrating on ranking for long-tail keywords. This can be one of many key drivers which will define SEO in 2016.
Finally, get this to year the time to establish real bonds between customers plus your brand. Do internal marketing your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is because of internal resistance. To deliver a powerful brand to customers means marketers should effectively engage and cut across an organization. This is neither easy nor welcome, nevertheless it appears many agree. Improving the product offering is the #1 way marketers feel customer intimacy could be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is when they are able to most effectively build intimacy. Additionally they established that the majority of their clients associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience is often more important than previously this season – how these content articles is delivered, though, is key. App development and content with an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are starting to consider notice. Facebook has now integrated branded campaigns into Facebook Messenger and plans to do a greater portion of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat has introduced Snapchat Discover and the choice for any advertiser or individual to generate their very own geo filter with Snapchat at the moment. Messaging is already huge inside the digital world. Expect digital marketers to really make it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers provide an increasingly higher level of value upfront, before moving towards seeking a real world address or stepping into a sales sequence. This will likely usually be in the type of content marketing – via blog articles, YouTube videos, and webinars, along with through the growing live video space using platforms such as Periscope and Facebook Live. Essentially the most successful digital marketers is going to be those who find themselves capable of begin a advanced level of trust before asking prospects and customers for that sale. This can be additional help marketers because they must strategically craft a lot of free content, however the rewards comes in the sort of a simpler sale whenever they do ask for it, simply because they have previously established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But data is now more dynamic, accessible, and broadly understood. This may throw open new opportunities for messaging optimization – but, more importantly, this access to data will challenge marketers being nimbler and responsive.
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