The 10 steps below demonstrate having a real example how to get a lot more than 10,000 fans in your Facebook business page.
Facebook could be the king of social networking sites using more than 1.79 billion active users per month (Updated December 2016). It really is utilized by a lot more than 60% of Web users Worldwide in fact it is a fantastic tool for promoting products or services, finding customers or gaining more loyal readers (followers).
To employ this for business purposes, you need to have plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.
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What could be the need for having many Facebook fans in your business page?
It indicates popularity – It’s a given that the variety of fans reveals how popular an internet site is. A grow business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans which leads to a variety of other benefits (described below).
It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).
Why did they do this? Because in today’s World an effective business, blog or website needs to have plenty of Facebook fans. 5yrs ago this failed to make any difference in the Modern, social proof is very important.
More fans, more visits – The harder fans you might have, the greater could be the number of individuals that may call at your posts of their timeline and maybe see your website.
While this is, it should be noted that does not your entire fans will discover your posts.
As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a small percentage of your respective followers (a maximum of 4 %) will discover your status updates.
This number can vary, but what is very important to know now, is that if you might have 10,000 fans and you post a whole new update, it’s going to be seen organically by the max of 300-400 people.
It’s best for SEO as well – Although officially The search engines do not admit that social networking is a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, today quite popular websites (variables being equal).
How to travel from 0 to 10,000 Facebook fans
Now you are believing that developing a great deal of Facebook fans is very important for the website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.
Note: Fundamental essentials similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans and it continous to cultivate organically.
Step 1: First suggestion – you need to have a Facebook business page
It sounds silly for your experienced but also for beginners to social networking this can be something totally new: A private Facebook page is different from a small business page.
If you would like to have friends on Facebook to express your holiday photos you will need to generate a personal page however if you simply want to have fans and followers for the website or business you will need to generate a Facebook business page.
So, the initial step is to ensure that you produce a Facebook business page and also the next step is to keep your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most important optimization tip of most.
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The quality of the content posted in your Facebook business page will likely determine it’s failure or success.
Having an optimized Facebook page makes it much simpler to draw new fans or higher likes from ads as we will discover below.
Step 3: Make the most of your own Facebook account
I mentioned in 1 above you’ll want to have a very business page and never an individual page, however, you still need have an active personal facebook account.
Here is the reason:
After you post an update in your business page, one of the ways to increase exposure and likes, is to share that post in your personal page at the same time.
People you might have as friends in your personal page may ‘like’ and ‘interact’ together with the post shared out of your business page and this will improve the engagement factor of your respective posts.
As an effect, facebook can have your posts to more fans (organically).
So, one of the ways to increase the quantity of people that view your posts and go beyond the 4% individuals group of followers is to share and promote the post in your personal page.
It is evident that the greater the variety of friends the greater will be the visibility of the post.
Also, make sure that you invite your entire existing friends (and new ones) to enjoy your Facebook business page. Accomplish that each time you obtain a new ‘friend’.
Step 4: Add the Facebook Like box in your website
This is again social internet marketing 101 however, you require the Facebook like box in your website for 3 reasons:
#1 – It’s a way to associate your site together with the Facebook business page. In other words it is a method to ‘tell’ search engines like google that this will be your official Facebook business page.
#2 – When you are getting plenty of fans, this can be something must be proud off and something to indicate for your users (as explained above this means popularity, trust and social proof).
#3 – It’s the best way to expand your group of followers organically. The future prospect can follow your site by clicking such button while not having to check out Facebook.
Hint: For optimal results, squeeze LIKE box above fold (around the sidebar).
Hint 2: You may also popup the like box to new users (by way of example, when they spend 60 seconds on the page, when they scroll into the lower or when they try to leave your page – while this is effective with regards to getting new likes, you should be careful not to help it become too distracting for the users.)
Step 5: Follow these tips to increase post engagement
So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in a prominent position on our website.
The next natural step is to start sharing content to keep the fans happy and maybe manage to convert them from fans > site visitors > customers.
Some simple rules to follow along with that may improve the user engagement using your facebook business page:
#1 – Share relevant content: Share content your fans count on seeing with your page. By way of example, in case your website is about Social media marketing, share content linked to social networking and never about sports or something different you may like. If your users want to read sports news, they know where to find them.
#2 – Don’t forget that they can follow your business page to have updates concerning your website (and niche) and never concerning your social gatherings: If you need to get social, then make use of your personal Facebook page, your business page is approximately your site.
#3 – Generally thumb, I take advantage of my company page to express content from my niche only, only have to share an issue that is not linked to my niche, I take advantage of my personal page.
#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. For those who have an offer to express or something that may benefit your fans, you can do this but don’t drink too much.
Try to create interesting, shareable content that is linked to your niche, it sometimes does not come directly from your site. Maintain a balance between promotional and content your followers may want to read.
Step 6: Share intriguing and high quality content (not simply links)
I made some tests concerning the impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with only links. Allow me to provide you with an example to understand what I mean.
When you would like to share a post out of your website on Facebook, you want to Facebook status updates and enter the webpage URL. It looks something like this:
You can share this informative article without adding any other information. If your title and pictures are fantastic, you’re going to get several likes with regards to the time you create the post, variety of fans etc.
If one another hand, you enrich this page by adding more info specifically a subscriber base, then other activities being equal, you are more prone to gain in likes and shares.
For me this will make sense because people that go to a title and image of their timeline might not exactly ‘Like It’ mainly because it provides no value for many years (don’t forget that the average user is assigned a huge selection of postings of their timeline every time they login to Facebook).
On another hand when you provide them with valuable, high quality and straightforward you just read information (just like a list), they’ll click the LIKE button given that they read something helpful while not having to leave their timeline.
Note: It’s a known indisputable fact that everyone has a bent of LIKING a post without reading it so provide them with top reasons to accomplish that; your site visits might not exactly increase nevertheless the engagement factor of your respective posts will rise.
Step 7: Share images, videos and emotions
If you’re taking a glance at some of the most popular Facebook pages, you will recognize that they have an inclination to express images, videos, infographics, charts etc, together with their usual text only postings.
This sort of content gets more likes and shares and thus the page gets more fans and followers.
In majority of folks by Buzzsumo, they identified that the most shared and liked content on Facebook, contains the following characteristics:
Step 8: Provide incentives to get more fans & followers
Why should someone follow your Facebook business page?
You have to give incentives to facebook users to follow along with your page. A number of ideas to consider:
Quality updates – Here is the best incentive you’ll be able to offer users. Before posting anything in your page, you should make certain that it offers value for your audience. With this option consistently, you existing followers will share it using their friends and this will get more users.
Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Much like the page first. There are various tools to do this but are thinking about that if you don’t have a very known brand this many ‘t be so successful.
Content upgrades – For those who have your site, you should use ask users to LIKE your page to get an new version of your respective post. This calls for extra tools but it’s something worth testing out.
Step 9: You should promote your own content and page
When you create your business page don’t expect it will magically get a huge number of fans. Besides the tips outlined above, you also have in promoting your business page in places aside from Facebook.
A few ideas to take into account that worked for my case:
Promote in other social networking networks – For those who have accounts along with other social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join yourself on Facebook at the same time. Be polite and tell them the benefits from doing so.
Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you’ll be able to take advantage of twitter’s interactive features.
When you receive a new twitter follower, send them a personal (personalized) message and have these to follow yourself on facebook (your business and personal pages).
This method even though it ‘s time consuming, (I did so it manually and never using any tools) it could produce fantastic results.
Promote with your newsletter – For those who have a newsletter or you communicate with your readers via email, make sure that you ask them to follow your Facebook page.
Do not simply write the FB URL through your signature but Inquire politely to LIKE your business page.
Step 10: Facebook ads is a must
I have saved one of many easiest and quite a few effective ways to enhance your Facebook fans for last, as it is alone that it’s not free.
Facebook offers a self-service ad platform which you can use to either enhance your group of followers (promote your page), improve your posts, get more leads, increase conversions or perform a variety of other actions (as shown in the image above).
The procedure is pretty simple and straightforward. Basically you decide on a website you own, select your goal (promote your page), select your audience (according to country, age, other demographics and interests) and then set your evryday budget and duration.
The cost per campaign depends upon several factors. The easiest method to assess if Facebook ads is a good treatment for enhance your group of followers, is to manage a pilot campaign for a couple of days.
Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (at the very least per week). At the conclusion, you’ll be able to decide if the cost per like is one thing you are ready to pay for.
I had great results with Facebook ads both for my websites and then for client websites i run campaigns every month (during their visit) to boost my facebook likes.
It must be noted by investing in Facebook ads you don’t buy likes but views. Many individuals believe that that which you pay for is Facebook likes but in reality you pay Facebook to indicate your ad to more Facebook users.
If what you will be advertising is interesting, then more and more people will hit the like button so spend an afternoon and consider the message you would like to display with your ad along with the image to make use of.
Conclusion
Having a large variety of Facebook fans in your business pages is vital for credibility and social promotion purposes.
If this wasn’t crucial in the ultimate place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.
Once one does the mandatory optimizations for your business page (steps 1 and a pair of above), then this easiest way to get more followers is to use Facebook ads. With a bit of A/B testing you can find to 10,000 fans without a lot more than $1,000 (spread right into a period of months).
Once one does everything properly and given that there is a great service or product, you’ll be able to expand your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.
