In accordance with the FDI policy guidelines, “Marketplace type of e-commerce means providing of your i . t . platform by an e-commerce entity with a digital and electronic network to behave like a facilitator between buyer and seller.”
The principle feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for clients to interact using a large number of sellers onboard to purchase something online. Thus, whenever a product from amazon is bought, you might be actually acquiring it coming from a registered seller by using it. As such the item just isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a celebration area for someone to meets numerous seller and offer various options and expense levels for any product or service.
Whereas the Inventory-led websites have specialized but limited product selection and the serious customers may signing in to those website for any specific product selection, including caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Game
Most of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or a large enterprise who may have entered into privileged handles them that helps them offer money saving deals or discounts towards the customers. This could incorporate a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within pre-agreed arrangement.
You regularly discover that some merchandise is positioned on the web site at 40% -60% discounts which is even challenging for the maker to supply. You regularly discover that there are 40-50 sellers for any ONline book store bangalore but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They will mask other seller completely and corner almost entire need for these items, thereby also frustrate these multiple genuine sellers to succeed in the customers can use using their honest pricing offers.
Almost all e-commerce players take presctiption the verge of re-discovering their business models and desire to become profitable sooner. The reality is, none are already capable of seeing anything in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and lots of are already out of stock to other people. Year 2017 would see a lot more to fasten belts and keep solve this riddle lest they perish within the race towards the survival with the fittest.
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