Event listings websites form an important part of any event web marketing strategy. Free listing services such as Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters entry to a huge local and global audience of more than 78 million event-goers a month. With that type of reach, it’s fundamental that promoters employ this free promotion method.
The professionals are obvious – for free, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This can drive awareness, attendance and, critically, ticket sales. By piggy-backing on the rise in popularity of a few of the world’s top event sites, event organisers can overcome relative obscurity particularly with brand-new events. You’ll find, however, some downsides. Adding listings to those sites ‘s time consuming, using hours and even days based on the number of events and the way many sites are widely-used. Additionally, sometimes editorial restrictions around the individual listing sites make it difficult to categorise events properly and premium content can steal away reader attention.
To use listing sites as effectively as possible, promoters must look into these:
Making certain your events are properly categorised:
Always tag your events with lots of specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ try to delve into minor genres and employ artist names, venue names and locations to help searchers at the same time.
If there is no field for tags when submitting your event, include it in the email to the listing site editor, or add tags towards the event description. There is not any reason for listing your event on listings sites if there is no-one to still find it!
Making your event jump out:
Only use a picture and be sure it matches the editorial criteria in the listing site (some sites require large images, some small, plus some a particular size ratio). Listings with photos less complicated very likely to attract reader attention
Always add a ticket link. When someone is browsing a listings site and finds your event, you need to help it become pretty simple to allow them to attend.
Use lists or bullet points when describing the event or the lineup. Big blocks of text take time and effort to see and off-putting for readers for the listings sites.
Time efficiency:
Try to find internet marketing software for event owners which allows promoters to automatically post event listings to 40+ sites simultaneously, meaning you merely list your event details once along with the rest are posted automatically. This is actually the most beneficial and efficient approach to list events online
Offer internships. Many teenagers have an interest in getting into the events and entertainment space and therefore are prepared to benefit very low stipends to include event make an effort to their resume. Get interns to aid with event listings as well as in return offer them the opportunity to get involved with other areas of your event work
Pick the most relevant listings sites and overlook the others. Although this entails you’ll miss out on a few of the web audience of event-goers, you can lay aside time by picking the top Four or five sites relevant to your events.
Never underestimate value of free listings sites – there isn’t any better way, free of charge, to achieve a substantial audience of internet readers searching for events – who you want to reach! Try adding your event to free listings sites to see which ones perform most optimally to your events.
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