Exactly how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example the way to get more than 10,000 fans on the Facebook business page.

Facebook could be the king of social support systems with more than 1.79 billion active users per month (Updated December 2016). It’s utilised by more than 60% of Online users Worldwide in fact it is a great tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance about having many Facebook fans on the business page?

It indicates popularity – It goes without saying that this amount of fans reveals how popular a website is. A facebook business page with 100,000 followers is more popular compared to a page with 1,000 fans this also creates a amount of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website or blog will need to have a great deal of Facebook fans. 5yrs ago this failed to make a difference however in the Twenty-first century, social proof is vital.

More fans, more visits – Greater fans you have, the more could be the number of people that may visit your posts in their timeline and perhaps visit your website.

While this is true, it needs to be noted that doesn’t your entire fans will dsicover your site content.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of your respective followers (no more than 4 %) will dsicover your status updates.

This number may vary, what is vital to know now, is when you have 10,000 fans and you post a fresh update, it will likely be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, than not quite popular websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re believing that creating a lots of Facebook fans is vital on your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans and it continous to cultivate organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may sound silly for the experienced however for beginners to social networking this may be new things: A personal Facebook page differs from a business page.

If you need to have friends on Facebook to share your holiday photos you will want to create a personal page however if you want to have fans and followers on your website or business you will want to create a Facebook business page.

So, the first step is usually to just be sure you produce a Facebook business page along with the the second step is usually to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most significant optimization tip of all.

The quality of the content posted on the Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw new fans or maybe more likes from ads even as we will dsicover below.

Step 3: Take advantage of your individual Facebook account

I mentioned in step 1 above you’ll want to have a business page instead of a personal page, nevertheless, you still need to have an active personal facebook account.

Here is why:

After you post an update on the business page, a good way to raise exposure and likes, is usually to share that post on the personal page too.

People you have as friends on the personal page are more likely to ‘like’ and ‘interact’ using the post shared out of your business page which will boost the engagement factor of your respective posts.

As a result, facebook shows your site content to more fans (organically).

So, a good way to raise the number of individuals who view your site content and go past the 4% of you fan base is usually to share and promote the post on the personal page.

It is evident that this greater the amount of friends the larger will be the visibility from the post.

Also, just be sure you invite your entire existing friends (and new ones) to love your Facebook business page. Do that when you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media marketing 101 nevertheless, you need to have the Facebook like box on the website for 3 reasons:

#1 – It’s a method to associate your internet site using the Facebook business page. To put it differently this is a way to ‘tell’ search engines until this is the official Facebook business page.

#2 – When you get a great deal of fans, this is something needs to be proud off the other to show on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to grow your fan base organically. Your potential customers can follow your internet site by clicking etc button and never have to check out Facebook.

Hint: For max results, set the LIKE box above fold (about the sidebar).

Hint 2: You may also popup the like box to new users (by way of example, as soon as they spend One minute over a page, as soon as they scroll down to underneath or as soon as they attempt to leave your page – even if this is effective when it comes to getting new likes, you have to be careful to never help it become too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in the prominent position on our website.

The next natural step is usually to start sharing happy to maintain fans happy and perhaps be capable of convert them from fans > site visitors > customers.

Some simple rules to follow along with that may boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see inside your page. For instance, in case your web site is about Social websites, share content related to social networking instead of about sports or something different you might like. If your users desire to read sports news, they are fully aware where to locate them.

#2 – Don’t forget which they follow your organization page to get updates regarding your website (and niche) instead of regarding your social gatherings: If you wish to get social, then make use of your personal Facebook page, your organization page is all about your internet site.

#3 – As a rule thumb, I personally use my opportunity page to share content from my niche only, if I should share something which just isn’t related to my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on the Facebook page will drive your fans away. When you have a campaign to share or something like that which may benefit your fans, you can do this but don’t drink too much.

Try to publish interesting, shareable content that is certainly related to your niche, of course this doesn’t come from your internet site. Maintain a balance between promotional and content your followers might want to read.

Step 6: Share intriguing, notable and high quality content (not just links)

I made some tests about the impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with just links. I want to give you an example to understand After all.

When you need to share a blog post out of your website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks something similar to this:

You can share this text without adding any additional information. If your title and pictures are perfect, you will get several likes depending on the time you create the post, amount of fans etc.

If one one other hand, you enrich this page with the addition of more details and particularly a list, then other pursuits being equal, you happen to be very likely to grow in likes and shares.

For me as a result sense because people that visit a title and image in their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget that this average user is offered countless postings in their timeline when they login to Facebook).

On one other hand when you allow them to have valuable, high quality and simple to read information (being a list), they’re going to go through the LIKE button given that they read something helpful and never have to leave their timeline.

Note: It is a known fact that individuals have a bent of LIKING a blog post without reading it so allow them to have good reasons to accomplish that; your internet site visits might not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you take a review of probably the most popular Facebook pages, you will recognize that they have an inclination to share images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. A number of ideas to consider:

Quality updates – This is actually the best incentive you are able to offer users. Before posting anything on the page, you need to be sure that it offers value on your audience. With this option consistently, you existing followers will share it using friends which will get more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is usually to LIKE the page first. There are numerous tools to accomplish this but consider that when you don’t have a known brand this many not so successful.

Content upgrades – In case you have a blog, you should use ask users to love your page to obtain an latest version of your respective post. This involves extra tools but it is something worth testing.

Step 9: You have to market own content and page

When you develop your organization page don’t expect that it’s going to magically get a huge number of fans. Apart from the tips outlined above, there is also to market your organization page in places apart from Facebook.

A few ideas to take into consideration that helped my case:

Promote in other social networking networks – In case you have accounts with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join you on Facebook too. Be polite and explain to them the rewards from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you are able to take advantage of twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and get these phones follow you on facebook (your personal and business pages).

This method although it is time consuming, (Used to it manually instead of using any tools) it could produce excellent results.

Promote inside your newsletter – In case you have a newsletter or if you talk with your readers via email, just be sure you make them follow your Facebook page.

Do not just write the FB URL below your signature but Inquire further politely to love your organization page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and most good ways to raise your Facebook fans for last, as it is often alone that it’s not free.

Facebook offers a self-service ad platform used to either raise your fan base (market page), supercharge your posts, get more leads, increase conversions or perform a amount of other actions (as shown inside the image above).

The procedure is quite basic and straightforward. Basically you select a webpage you have, select your main goal (market page), select your audience (depending on country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign is dependent upon several factors. The simplest way to assess if Facebook ads is a good treatment for raise your fan base, is usually to manage a pilot campaign for a few days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at the very least per week). By the end, you are able to assess if the charge per like is a thing you happen to be happy to spend on.

I had great results with Facebook ads for both my websites as well as for client websites and I run campaigns on a monthly basis (stay) to improve my facebook likes.

It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Many people think that whatever you spend on is Facebook likes in fact you have to pay Facebook to show your ad to more Facebook users.

If what you’re advertising is interesting, then more and more people will hit the like button so invest some time and think about the message you need to display inside your ad as well as the image to work with.

Conclusion

Having a large amount of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations on your business page (steps 1 and two above), then this easiest way to get more followers is to use Facebook ads. Along with some A/B testing you can find to 10,000 fans with no more than $1,000 (spread right into a duration of months).

Once you are doing everything properly and given that you’ve got a great product or service, you are able to grow your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.