Technology is influencing our means of acting, it influences our knowhow and marketers must adapt to it. In the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable way of seeing things. Having one of these in mind, will enable us to evolve more careful.
This experience of the latest technological development is influencing publishers to evolve or die. One those trends may be the increased usage of “fringe” social hubs. Brands having a broader presence will definitely be type of less skeptical when publishing content via social hubs that were considered before “fringe.” As time goes by were also noticing many interesting means of interactive content, one particular is thru 360 views photo just like a virtual 360 view. Another trend will be the utilization of animated GIFs dominating newsfeeds and timelines. These will keep its growth for the following years.
According to technology once again, algorithms are to get content. We are now listening the development of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that the proper combination of SEO, SMM, UX and analytics may help you reap rich rewards whenever you value their importance equally and treat them as you instead of individual components
Paid Social. We pointed out that last 2015 there were a large growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say is constantly dwindle as internet sites aggressively push for marketing on his or her platforms. It’s time to make amends for the paid social approach since this is just getting bigger
New publishing options in social networking. Instant articles by Facebook are now able to help publishers give their content more visibility in comparison to content on their own native publishing platforms.
Real-time aggregated content articles are on the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be kind of less skeptical when publishing content via social hubs which were considered in the past “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are devoted to Snapchat and Instagram and may only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a report by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a portion of every content online marketing strategy in 2016.
Visual content for example infographics will keep enabling marketers to offer personalized content. Global internet speed grew by 17% in a year. Slow net connection is not an problem anymore, therefore delivering cool graphic-oriented content must be paramount to try for the following years.
Mobile marketing will rise even higher. There’ll be more mobile usage of new audiences over time. It’s remained consistent as years pass by but it will just get higher and higher in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the next years is augmented reality. Creating virtual reality based content will permit marketers to explore a whole new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video options opening another an entire world of articles possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have begun centering on ranking for long-tail keywords. This can be one of the primary key drivers that will define SEO in 2016.
Finally, choose this year time to determine real bonds between customers as well as your brand. Do internal marketing at the organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is due to internal resistance. To deliver a compelling brand to customers means marketers need to effectively engage and cut across a company. This can be neither easy nor welcome, nonetheless it appears many agree. Increasing the product offering could be the #1 way marketers feel customer intimacy may be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is the place they can most effectively build intimacy. Additionally, they indicated that many their customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience will be more important than previously in 2010 – how this article is delivered, though, is key. App development and content to have an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are starting to take notice. Facebook has now integrated branded campaigns into Facebook Messenger and plans to do really this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat features Snapchat Discover and also the alternative for any advertiser or individual to create their own geo filter with Snapchat on Demand. Messaging has already been huge from the digital world. Expect digital marketers to restore a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers produce an increasingly high level valueable upfront, before moving towards asking for an email address or stepping into a sales sequence. This can usually take the form of content marketing – via blogs, YouTube videos, and webinars, as well as from the rapidly expanding live video space using platforms including Periscope and Facebook Live. One of the most successful digital marketers will be people who find themselves capable of begin a high level of trust before asking potential clients and customers for the sale. That is additional work for marketers given that they will need to strategically craft a substantial amount of free content, though the rewards will come in the sort of an easier sale when they do ask for it, since they have previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But information is now more dynamic, accessible, and broadly understood. This will open new opportunities for messaging optimization – but, moreover, this use of data will challenge marketers being nimbler and responsive.
Awesomedia one of the biggest brand health research & digital agency in Scandinavia use science, technology and inspiration from above to adopt one to divine realms of absolute moments of awe, while others provide you with a temporal experience, awesomedia from Finland takes your brand to positioning it to the heart and soul of one’s target. The others are only beautiful designs.
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