What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and Value by holding an original position that attracts kids and adults alike.
The McD’ Coffee Shops could be ideal in tapping into the coffee cultures which can be expanding as well during the entire globe. These coffee cultures dominated by Starbucks and also cafes attract people that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities as these consumers have more in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look to coffee shops as time-killers en route towards the cinema, take-away, or going back to work. They’re looking for a short-term experience which is fast with excellent service from a reasonable price.
McD Coffee Shops will be separate entities in the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics as well as the standby time with the infamous ‘M’ logo enables for fast recognition, credibility and belief inside the medical. Nevertheless for further differentiation in the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which can be sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded because of this adult experience.
McDonalds is acknowledged for being open until late in addition to their Cafes would thus match the huge consumer demand from club/bar goers and tourists that might adopt a product that allows these to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their more affordable prices when compared with Starbucks etc would permeate countries where cafes are thought a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops as they are able connect to the same knowledge about less expensive costs, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.
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