Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the organization he’s launched having a Kickstarter campaign will be the next Toms.
“They add this type of pop of color, which they just they make you content.”
Ahmed is referring to the shoes being made by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization dedicated to making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration came from home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and i also discovered these beautiful colored sandals from your market,” he admits that.
he brought some of the shoes back to NJ, had his girlfriend use them and also this happened:
“Everywhere she went she received plenty of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted moobs – but there was clearly an issue with simply importing them. The artisans making the sneakers only made A few dollars each day, hardly enough to satisfy their basic needs, a lot less support a family.
“The effort they put behind these sneakers is just significant. They were definitely very underpaid for crafts and skills and that we wanted to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in every.
Those funds goes to paying Naraam artisans above rate for his or her intricate work. Also…
“We are going to do profit sharing together, and we’re also providing them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right of left.
Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful Leather flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion will make the planet a brighter place for everyone.
“I think it brings two cultures together. It gets people together like that.”
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