Posters are already an integral part of everyday living from the time the printing industry exercised the best way to mass-produce coloured prints by using an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became more widely used for from promotion, advertising, and art.
With all the advance of internet marketing and advertising, some state that printed marketing has become obsolete. Nevertheless, the printing industry is still going strong. In this article, NPS blogs about the logic behind why you may choose poster printing.
Targeted advertising
Posters can be found in numerous sizes, meaning they can be put in multiple different locations. Poster printing lets you target an email specifically to individuals which will walk past and see it.
Whether you’re putting your posters in a shop window or tacking these phones lampposts – poster printing is an excellent targeted marketing strategy that will be sure that your message is heard from the highest number of people possible.
Cost-effective
In comparison to other printed ads, poster printing is comparatively affordable – and constantly cost-effective. Look at the cost-per-impression of the online ad – most impressions are manufactured on people already trying to find relevant keywords.
With poster printing, each poster occupies an actual location, meaning it is usually seen by not simply your audience but additionally others walking by. This is because people don’t opt to take a look at poster advertising – it’s there, it’s in their face, and they’ll see clearly without noticing they may be!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you receive the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a recent survey by Outdoor Media Centre discovered that 92% of customers said they’d seen outdoor poster advertising in the A half-hour before they purchased something, with 82% saying they’d impulse purchased on that fast.
Contemplate it – present have you ever seen a “SALE” poster inside a shop window and felt tempted to put in for the look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level in a place where it’s sure to make a direct effect.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and give loads of benefits, including:
A massive array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
More information about large poster printing explore our new web page